FROM THE LOKAL TEAM

Useful thinking for people running a hotel.

Selected articles on AI, search and the practical work behind a better guest journey. Written and published by the team behind ely.

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Featured · AI & Marketing · 8 min read

AI Search Is Sending Hotels Their Best Guests

Around 85 of every 100 visitors arriving from an AI tool actually engage — ahead of Google, direct, and paid social — as travelers start asking ChatGPT and Perplexity where to stay.

22 April 2026

Read on lkl.ai (opens in a new tab)

WHAT WE WRITE ABOUT

Written by the team that does the work.

LOKAL publishes on lkl.ai. These are the articles most useful to people running a hotel.

  • 01

    AI search

    How guests use AI assistants to choose where to stay, and what hotels can do about it.

  • 02

    AI in the Philippines

    What AI has really changed for local businesses, and what is still hype.

  • 03

    Working with AI

    How the LOKAL team uses AI day to day, without lowering the bar.

GUIDES ON THIS SITE

Practical guides for hotel teams.

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Illustrative hospitality scene for the ely approach
PILOT ROLLOUT

The ely approach

Guests ask about the stay and get an answer in their language. Your manager asks about the business and gets an answer with its source. Both come from one set of facts your hotel approves, kept current by our team.

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Illustrative hospitality scene for channel managers
Guide

Channel managers

A channel manager keeps rooms and rates in sync across the OTAs. ely is not one, and does not replace yours. ely answers guests on your own website and sends them to your booking page. Reception confirms the room; the PMS connection is upcoming.

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Arriving hotel guest checking information on a phone while a host offers help in the lobby
PILOT ROLLOUT

Hotel generative engine optimization

Travellers now ask ChatGPT, Gemini and Google’s AI answers for a hotel before they search. Each month our team asks the questions your guests ask, records what the answers say and which sources they cite, then fixes the pages and listings behind them.

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Night hotel staff member welcoming arriving guests and handing over a room key at reception
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After-hours hotel answering service

Guests ask after the desk goes quiet. Today, website chat answers the routine questions from your approved facts, and your morning team picks up the rest with the details written down. Answering the phone is upcoming.

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Hotel staff preparing flowers, fruit and picnic textiles for a seasonal guest experience
Guide

Hotel marketing campaign recommendations

A good hotel campaign does one job. Our team helps you choose the offer, the guests it is for and the page they book on, then makes the pieces and checks them with you. Any ad budget is agreed with you first.

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