ely
Day and night, from approved facts
- Answers staff questions about your website, chat and marketing
- Names the period and source of each number
- Says when data is missing instead of guessing
- Keeps business reports to authorised staff
Explore ely Hotel insights and performance
PILOT ROLLOUT
Ask a plain question. Get a report with its sources.
Authorised staff ask ely how the website, the chat and your marketing are doing. ely answers in plain English, names the period and the source of every number, and says when data is missing. Our team helps turn each finding into a fix.
- Plain-English answers with sources
- For authorised staff only
- Our team turns findings into fixes
ely for your teamThe owner · Monday, 8:10 am
- Staff:
How many people visited the website last week?
- ely:
312 visits, up from 268 the week before. Half came from Google search. Source: GA4 sessions, last 7 days.
Connected GA4 data · illustrative numbers
THE MONDAY MORNING PROBLEM
You have the data. You don’t have time to read it.
Website, ads, Google profile, chat: each one has its own login and its own numbers. None of them tells you what to do next.
Five dashboards, no answer
GA4, Search Console, Google Ads, Facebook Ads and your Google profile each show a different slice, in a different place.
Numbers without meaning
Sessions, impressions and clicks. None of them says whether last week was good, or why.
Reports nobody reads
A 30-page PDF arrives at month end. The one thing that matters is on page 19.
Fixes that never happen
Without a clear answer, the ad budget, the website and the promo stay the same for another month.
Ask ely the question you actually have. Get the answer, the source and the next step.
WHAT YOUR TEAM ASKS
Questions owners and managers ask ely.
ely answers from the sources connected for your hotel and names each one. If a source is missing, it says so instead of guessing.
Monday · 8:10 am
“Where did website visitors come from last week?”
Google search brought 154 visits, direct 87, other websites 43 and social media 28. These are visits, so one person can count twice.
ely answersGA4 sessions · last 7 days
Wednesday · 2:45 pm
“What did guests ask the chat about most this month?”
Airport transfers, breakfast hours and parking, in that order. Twelve guests asked about pets, and the website does not mention them.
ely answersWebsite chat conversations · this month
Friday · 5:30 pm
“How did our Google ads do last month?”
₱18,400 spent for 1,240 clicks, about ₱15 a click. Google Ads reported 21 booking conversions; that is Google’s own count, not a booking ledger.
ely answersGoogle Ads · last month
Tuesday · 9:00 am
“Are more people calling us from Google?”
Calls from your Google profile rose from 38 to 52. Requests for directions stayed at about 90.
ely answersGoogle Business Profile · last 30 days
Month end · 4:15 pm
“Are we getting more direct bookings?”
I can’t answer that yet: booking tracking is not connected. Clicks on the Book button rose from 96 to 131. Our team can help connect booking tracking.
ely answersMissing source named, not shown as zero
Thursday · 11:20 am
“Why do people leave the rooms page?”
Many phone visitors look at the room photos, then leave. On a phone, the Book button sits below three screens of text.
ely answersMicrosoft Clarity · rooms page, last 30 days
ASK A QUESTION
One question. One clear report.
Website, guest conversations, ads and your Google profile, in one place. Every answer shows its period and its source, so you can trust it or check it.
01 / Your website
How many people came, and from where.
Ask about visits in your own words. ely answers with the number, the change and where the visitors came from, and explains what the number does and does not count.
WHAT OUR TEAM DOES
- GA4 and Search Console connected for you
- Book-button clicks and chat opens measured
- Reports checked so they make sense for your hotel
Monday’s question answered before the coffee is cold.
Insights is in the pilot rollout.
elyFor your team · authorised staff only
- You:
How many people visited the website last week?
- elyely:
312 visits, up from 268 the week before. Google search brought half of them.
312Visits
+16%vs the week before
131Book-button clicks
Where visits came from
- Google search · 154
- Direct · 87
- Other websites · 43
- Social media · 28
GA4 sessions · last 7 days · illustrative
Illustrative report. Numbers are examples.
02 / Guest conversations
What guests asked, and what the website is missing.
ely reads the month’s website conversations and tells you what guests asked most, which questions it passed to your team, and which answers your website does not have yet.
WHAT OUR TEAM DOES
- Conversation reports reviewed by our team
- Missing answers added once you approve them
- Pages updated where guests keep asking
Fewer repeated questions for the front desk.
Insights and website chat are in the pilot rollout.
elyFor your team · authorised staff only
- You:
What did guests ask about most this month?
- elyely:
Airport transfers, breakfast hours and parking. Twelve guests asked about pets, and there is no approved answer yet.
486Conversations
31Passed to your team
9Languages used
Most asked
- Airport transfer · 74
- Breakfast hours · 58
- Parking · 41
- Pets · 12 (no answer yet)
Website chat conversations · this month · illustrative
Illustrative report. Numbers are examples.
03 / Ads & Google
What your ads and your Google profile did.
Ask how last month’s ads went or whether more people called from Google. ely keeps each provider’s numbers separate, in matching periods, and says what each provider’s count really means.
WHAT OUR TEAM DOES
- Google Ads, Facebook Ads and your Google profile connected
- Dates and currencies matched before comparing
- Campaigns worth a closer look flagged to you
You know which spend earned its keep.
Insights is in the pilot rollout.
elyFor your team · authorised staff only
- You:
How did our Google ads do last month?
- elyely:
₱18,400 spent for 1,240 clicks, about ₱15 a click. Google Ads reported 21 booking conversions.
₱18,400Spent
1,240Clicks
21Reported conversions
Keep in mind
- Conversions are Google’s own count
- Not a list of confirmed bookings
- Facebook Ads shown separately
Google Ads · last month · illustrative
Illustrative report. Provider counts are not a booking ledger.
elyFor your team · authorised staff only
- You:
Are more people calling us from Google?
- elyely:
Yes. Calls from your Google profile rose from 38 to 52. Requests for directions stayed at about 90.
52Calls
+37%vs the month before
91Direction requests
Google Business Profile · last 30 days · illustrative
Illustrative report. Numbers are examples.
04 / What to fix next
A finding becomes a fix.
Ask what to fix first. ely points to the evidence, and our team turns it into website or marketing work for you to approve. When data is missing, ely says so instead of guessing.
WHAT OUR TEAM DOES
- Findings turned into a short list of fixes
- Website and ad changes made once you approve
- Results checked again the next month
Less guessing about where to spend time and money.
Insights is in the pilot rollout. Our team does the follow-up work.
elyFor your team · authorised staff only
- You:
What should we fix first?
- elyely:
Move the Book button up on the rooms page for phones, and add an answer about pets. Both came up again and again this month.
68%Visits on phones
12Pet questions
—Bookings: not connected
Next steps with our team
- Book button higher on phone screens
- A pets answer for you to approve
- Connect booking tracking
GA4, Clarity and chat · last 30 days · illustrative
Illustrative report. Numbers are examples.
Illustrative reports. The questions, numbers and sources are examples, not a customer’s data.
WHO DOES WHAT
ely reads the numbers. Our team does the follow-up.
You ask the question. You decide what to do about it.
Our team
Sets it up and keeps it working
- Connects GA4, Search Console, Google Ads, Facebook Ads, your Google profile and Clarity
- Checks the reports make sense for your hotel
- Explains the findings and agrees the next fix with you
- Turns findings into website and marketing work
You
A small, clear part
- Choose who on your team can ask
- Ask the questions you care about
- Decide which fixes to make
Insights is part of the first rollout.
Rolling out to 100+ businesses this Q4. We confirm your scope, price and start date on a call.
Insights
Plain-English answers about your website, conversations and marketing, with sources.
See howWebsite chat
Guest conversations that show what your website is missing.
See howYour hotel website
Fixes from each report made by our team.
See howVisibility
How you show up on Google and in AI answers, checked each month.
See howBooking engine
Guests book on your own website. Included in every package.
See howBrand
Promos and posts in your style, measured in the same reports.
See how
LOKAL’S RECORD · THE TEAM BEHIND ely
ely is new. The team behind it is not.
ely is made by LOKAL, a marketing company working with hospitality businesses since 2017, in the Philippines, Australia, the United States and New Zealand. The results below are LOKAL’s, not the ely pilot’s.
Since 2017LOKAL marketing in PH, AU, US & NZ
Case study · six months · Hospitality Innovators, Inc.
Hotel group · 16+ properties · Philippines
- less wasted ad spend
- 41%
- lower cost per visitor
- 61%
- more clicks
- 46%
“Attentive, professional, and dedicated. LOKAL's guidance and effective marketing strategies made a real difference to our business performance.”
Paolo Luis Francisco · Managing Partner, 3 AM Hospitality Consultancy · Verified Google review
BEFORE YOU START
What owners ask about Insights.
Which sources can ely connect?
The website, search, advertising and local-profile sources set up for your hotel, including GA4, Search Console, Google Ads, Facebook Ads, Google Business Profile and Microsoft Clarity, plus your website chat.
Who can see the reports?
Only staff you authorise. Guests never see business data; the guest chat answers only from approved hotel details.
Can ely tell me how many direct bookings we got?
Only when booking tracking is connected. Until then, ely shows steps like Book-button clicks and says clearly that they are not bookings.
What if a source is disconnected?
ely names the missing source and answers from what is connected. Missing data is never shown as zero.
Does ely tell us what to do?
It points to the evidence and suggests where to look. Our team turns the finding into website or marketing work, and you decide what goes ahead.
How much does it cost?
It depends on your hotel and what you need first. Join the waitlist and we will give you a price on the call.
JOIN THE PILOT ROLLOUT
Ask the question behind your numbers.
Submit your interest now and we’ll schedule a call to see if ely is a good fit for your hotel.
Start with your work email and add four details. We’ll schedule a call to see if ely fits.
No payment to join the waitlist · we confirm fit and timing with you.
Submit your interest
What happens next
We’ll be in touch to talk through your property’s scope, trial terms, website options and timing — by email, or the mobile you gave us, whichever reaches you faster. There’s nothing else to do.
While you wait, here’s the kind of question ely answers.