Hotel insights and performance PILOT ROLLOUT
Know what’s working. Ask ely what to do next.
ely Insights brings your hotel's website, search, advertising and local-presence performance into one dashboard. See where visitors come from, how they move towards a direct enquiry, and where the journey needs work. Ask ely about last week's traffic or last month's ads, and get an explanation grounded in the sources connected to your hotel.
Ask ely about your hotel
Prepared demo · no live account query or account change.
Inside the ely app
Hiraya Cove demo performance overview.
Three crops of the real ely app, showing the fictional Hiraya Cove demo property with synthetic data — not a customer account, not a live query. The Overview tab reports every channel the app can measure, phone included; phone answering is in alpha and is not part of the pilot rollout.
How much of this month’s revenue did ely help close?
- 1₱1,910,487 attributed to ely this month
- 221 arrivals via ely
Where are this month’s bookings coming from?
- 131% of February bookings are direct via ely
How much of our guest contact are we actually handling?
- 183.3% handled end to end, no hand-off
- 223.0% arrived after hours
Keep asking ely
A number. A follow-up. A useful next step.
Ask which page needs work or how an ad performed. The answer stays with the source, then helps you decide what to check next.
A question about the website
A question about the ads
In a working hotel
Connected performance in local context
Illustrative ways hotel teams can turn a connected view into a decision.
A regional hotel's weekend campaign
Compare ad visits and room-page engagement before deciding whether the offer page needs work.
A city hotel's direct-booking journey
Inspect search visits, OTA-linked referrals and enquiries without confusing referral traffic with OTA bookings.
From question to useful work
Where do guests come from, and what do they do next?
Follow the route from discovery to your website, then inspect the steps that help a guest make a direct enquiry.
See discovery
Search, ads and local-profile data show where attention and clicks begin.
Understand the visit
Analytics shows the source and pages visited; identifiable referral domains can separate OTA-linked visits when the data supports it.
Inspect the next step
Review room-page engagement, booking-link clicks, chat opens and enquiries where those events are measured.
Choose an improvement
Ask ely what changed, inspect the evidence, and turn the finding into a website or marketing task with the ely team.
Under the hood
The hotel dashboard behind “Ask ely”.
Connected sources supply the observations. ely brings them into the same reporting period, explains the changes and helps your team choose what to do.
Where the boundary sits
ely answers from connected, available data. A missing source is not a zero. Attribution and tracking limits stay with the result; this dashboard does not invent bookings or merge separate providers' audiences.
A decision you can use
What can I ask ely about hotel performance?
Start with the question, then keep the source and reporting period attached.
Hotel performance questions and next decisions
| Question | Start with | Useful next decision | Keep in view |
|---|---|---|---|
| Where did website visits come from? | GA4 sources and identifiable referrals | Which acquisition path deserves attention | Sessions are not unique people or bookings |
| Did the promotion reach people? | Available ad reach, impressions and clicks | Whether delivery and the landing page match the objective | Impressions are displays; use reach to discuss people |
| Why do people leave before enquiring? | Measured journey steps, page activity and Clarity | Which part of the website to inspect | Behavioural evidence does not reveal individual intent |
| How did last month's ads perform? | Matching date range, provider and currency | Which campaign needs a closer review | Provider attribution is not a deduplicated booking ledger |
| Are we getting more direct bookings? | Confirmed booking tracking, when connected | Whether the evidence supports a booking conclusion | Direct traffic is not a direct-booking count |
OTA referrals are visits from identifiable OTA links, not OTA reservations. Direct traffic is an attribution category, not a direct booking count.
On a narrow screen, swipe inside the table to see every column.
Coverage & setup
Where can hotels work with ely?
The Philippines, Southeast Asia and Australia. We agree the work, supported channels and approval process with each property.
The countries below are the regional scope. Country-specific service and phone availability are confirmed with each property during onboarding; they are not a promise that every capability is enabled in every market.
The full regional picture
- Philippines
- Australia
- Singapore
- Thailand
- Indonesia
- Malaysia
- Brunei
Questions hotels ask
What else should you know?
The practical details, the limits and the next step.
What does ely's hotel performance dashboard connect?
It brings together the website, search, advertising and local-profile sources configured for your hotel, including GA4, Search Console, Google Ads, Facebook Ads, Google Business Profile and Microsoft Clarity.
Can I ask ely questions about the numbers?
Yes. The intended experience lets you ask about the connected report in everyday language. The answer should name its period, source and any missing information.
Can I compare last week with last month?
Choose the period you want to review. ely keeps dates explicit; a weekly result is not presented as a calendar-month total.
Can ely show OTA traffic versus direct traffic?
Where referral detail is available, the report can distinguish identifiable OTA-linked visits from direct and other sources. That is traffic attribution, not a count of OTA reservations or direct bookings.
Can I see where guests drop out of the booking journey?
Measured website events and behavioural evidence can reveal steps worth inspecting. The complete booking journey depends on the tracking and connections available.
Does the dashboard prove which ads caused bookings?
Provider attribution can inform a review, but it is not a single deduplicated booking ledger. ely does not invent booking revenue when that data is absent.
What if a source is disconnected or data is missing?
ely should identify the missing information and explain what it can answer from the remaining sources. Missing data is not shown as a measured zero.
Where is ely available?
ely's review scope includes hotels in the Philippines, Australia and Southeast Asia: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand, Timor-Leste and Vietnam. This country list guides planning, not a blanket claim that every local route or channel is operational; property setup and local requirements are confirmed before launch.
The next cohort · hotels, resorts, stays & venues
Ask the question hiding behind your hotel's numbers.
ely is rolling out in cohorts — the pilot rollout is 20 hotels plus selected other businesses. Join the next cohort, then we talk through your property’s scope, trial terms, website options and timing.
Start with your work email, add four details, and your place in the next cohort is saved.
No payment to join the waitlist · we confirm fit and timing with you.
Start with your work email
What happens next
We’ll be in touch to talk through your property’s scope, trial terms, website options and timing — by email, or the mobile you gave us, whichever reaches you faster. There’s nothing else to do.
While you wait, here’s the kind of question ely answers.
Guest
May room pa po ba for tonight?
ely
Our example Deluxe King rate is ₱4,850. Want the booking link? Reception confirms availability.
Illustrative rate · reception confirms availability