ely
Day and night, from approved facts
- Answers guest questions on your website and counts the repeats
- Drafts carousels, images, captions and storyboards from your saved brand
- Answers your questions about which posts worked
Explore ely Managed hotel social media
UPCOMING
Post what guests actually want to know.
The best hotel posts answer a question a guest was about to ask. Our team finds those questions in your chats and reviews, drafts the post in your style, and checks it with you. Every post leads to your own booking page.
- Post ideas from the questions guests really ask
- Carousels, images and captions drafted in your style
- You approve every post; automatic publishing is upcoming
Your Surf HotelA guest · Saturday, 7:48 pm
- Guest:
Saw your breakfast bowls on Instagram. Are they included with the room?
- ely:
Yes, breakfast for two is included in every room. Here is the booking page for your dates.
Approved room and breakfast details · scripted example
SOUND FAMILIAR?
Posting every week is easy. Posting something useful is not.
Most hotel feeds are sunsets and “book now”. They look nice and change nothing. Meanwhile guests keep asking the same practical questions in chat and in reviews.
Nobody knows what to post
Friday comes, the feed is quiet, and someone posts the pool again. It is not a plan; it is a habit.
The answers are already in your inbox
Guests ask about breakfast, surf lessons and the airport van every week. None of it reaches your posts.
Posts lead nowhere
A beautiful photo, no link, no next step. An interested guest goes to an OTA to book the room they just saw.
No one checks what worked
Likes go up and down. Nobody knows which post brought a guest to your website.
Our team turns real guest questions into posts, drafts them in your style, and links each one to your booking page.
THE QUESTIONS BEHIND THE POSTS
Every repeated question is a post waiting to happen.
ely answers these on your website from approved facts. When the same question keeps coming back, our team brings it to you as a post idea.
Asked 14 times this month
“What does breakfast look like?”
Smoothie bowls, eggs any style and Filipino breakfast plates, 7 to 10:30 am, included for two. Post idea: a breakfast carousel.
ely answersApproved breakfast details
Asked 9 times this month
“Do you offer surf lessons for beginners?”
Yes, with partner instructors at Cloud 9, morning and afternoon. Book at the front desk. Post idea: a first-lesson story.
ely answersApproved activity details
Asked 7 times this month
“How do we get from the airport?”
The hotel van meets every flight by request, about 45 minutes to the hotel. Post idea: an arrival guide.
ely answersApproved transfer details
From a review · last week
“Is it noisy at night?”
This needs a person: our team will check with you before any post talks about quiet rooms or quiet hours.
Passed to your teamYour team decides how to answer
Asked 6 times this month
“Is there a place to store surfboards?”
Yes, a locked board rack by the garden, free for guests. Post idea: a quick “what to bring” guide.
ely answersApproved facilities details
From a comment · this week
“Can we film a wedding video at the hotel?”
I have passed this to your team. Filming requests and any fee are decided by the manager.
Passed to your teamManager approves filming
FROM QUESTION TO POST
Listen. Plan. Draft. Approve. Learn.
A social presence that is managed, with your team in charge of what goes out.
01 / Plan the week
Ideas that come from your guests.
Each week our team looks at what guests asked ely, what reviews said and what is coming up. We bring you a short plan: a few posts, why each one, and the facts we need you to confirm. You pick, change or skip.
WHAT OUR TEAM DOES
- Guest questions and reviews read for post ideas
- A short weekly plan with the reason for each post
- Facts that need your confirmation flagged first
No more posting the pool because it is Friday.
Brand and Insights are in the pilot rollout.
elyFor your team · authorised staff only
- You:
What should we post this week?
- elyely:
Breakfast was the most-asked question this month. I suggest a breakfast carousel first, then an arrival guide before the long weekend.
14Breakfast questions
9Surf lessons
7Airport van
Suggested posts
- Carousel · “What breakfast looks like”
- Story · your first surf lesson
- Post · getting here from the airport
Website chat questions · illustrative figures
Illustrative plan for authorised staff. You approve what is made.
02 / Draft in your style
Carousels, images and captions, ready to check.
Brand drafts the pieces from your saved colours, fonts, photos and voice: carousel frames, single images, captions and story sequences. For video, we prepare a storyboard you can shoot. Nothing is posted until your team approves it.
WHAT OUR TEAM DOES
- Every frame and caption checked for facts and tone
- Only photos you have the rights to
- A clear link to the right page in every post
A week of posts, ready for one approval.
Brand is in the pilot rollout. Automatic posting to Instagram and Facebook is upcoming.
Illustrative draft. Our team checks it with you before it is posted.
elyFor your team · authorised staff only
- You:
Show me the breakfast carousel.
- elyely:
Five frames in your style, with a relaxed caption. The last frame links to the room page with breakfast included.
5Frames
1Caption
1Booking link
Frames
- Morning light on the deck
- Smoothie bowls up close
- Filipino breakfast plate
- “Included for two, every room”
- Book your room on our website
Saved brand · approved photos and facts
Illustrative draft. Our team checks it with you before it is used.
elyFor your team · authorised staff only
- You:
Could we do a short video about first surf lessons?
- elyely:
Here is a 30-second storyboard you can shoot on a phone. Shot list and caption included; we will check the instructor details with you.
30sLength
6Shots
1Caption
Storyboard
- Board waxing at sunrise
- Instructor on the sand
- First wave, standing up
- Back at the hotel for breakfast
Storyboard only · footage and final use are yours
Illustrative storyboard. A storyboard is not a finished video; you decide whether to shoot it.
03 / Lead to a booking
Every post has a next step.
A guest who likes the post clicks through to your website. ely answers what the post left out, in 58+ languages, and sends them to your booking page, where they book at your rate.
WHAT OUR TEAM DOES
- Each post linked to the right room or offer page
- Chat answers ready for the questions the post will raise
- Booking engine set up on your website
Followers who become guests on your website, not an OTA’s.
Website chat and the booking engine are in the pilot rollout. Messenger, Viber and WhatsApp come next.
Your Surf HotelWebsite chat
A guest · Saturday, 7:48 pm
- Guest:
Saw your breakfast bowls on Instagram. Are they included?
- elyely:
Yes, breakfast for two is included in every room, 7 to 10:30 am.
- Guest:
Nice. Can you book a surf lesson for us too?
- elyely:
The front desk books lessons with partner instructors. Book your room here, then they will help with the lesson.
Approved breakfast and activity details · scripted example
Scripted conversation with illustrative details.
Your Surf Hotel Siargao
- Dates
- Thu – Sun, 3 nights
- Guests
- 2 adults
- Garden BungalowSleeps 2 · breakfast for two₱13,500(selected)
- Deck RoomSleeps 2 · sea view₱16,200
Total at the property’s rate₱13,500
Secure payment link · the hotel confirms the room
Illustrative booking page. ely hosts the payment link and stores no card data.
04 / See what worked
Know which posts brought guests.
Ask ely which posts sent people to your website and what they did next. Our team brings the answer to the next weekly plan: repeat what worked, fix what did not, stop what did nothing. Likes are reported, but they are not the goal.
WHAT OUR TEAM DOES
- Post links tracked to your website
- Website visits and enquiries reported separately from likes
- The next plan built on what worked
A feed that gets better every month.
Insights is in the pilot rollout.
elyFor your team · authorised staff only
- You:
Which posts brought people to our website last month?
- elyely:
The breakfast carousel sent the most visitors to your rooms page, and 6 of them asked ely a question. The sunset post had the most likes but sent very few.
212Visits from posts
18Chats started
1stBreakfast carousel
Website and chat data · illustrative figures
Illustrative report for authorised staff. Figures are examples.
Scripted examples. The hotel, posts, questions and figures are illustrative, not a customer’s.
WHO DOES WHAT
We plan and draft. You decide what goes out.
You do not need a social media manager on staff.
Our team
Sets it up and keeps it working
- Reads guest questions and reviews for post ideas
- Brings you a short weekly plan
- Checks every draft for facts, tone and photo rights
- Links each post to the right page on your website
You
A small, clear part
- Pick, change or skip the ideas
- Confirm facts and approve each post
- Post the approved pieces, or have our team schedule them by hand
Start with what works now.
Rolling out to 100+ businesses this Q4. We confirm your scope, price and start date on a call.
Brand
Carousels, images, captions and storyboards in your style. A person checks each one.
See howInsights
Which posts brought guests to your website, and which questions they asked.
See howWebsite chat
Answers the questions your posts raise, and counts the repeats.
See howBooking engine
Every post leads to a booking page on your website. Included in every package.
See howYour hotel website
The pages your posts link to, built and kept current by our team.
See howVisibility
Monthly checks on Google and AI answers, then the fixes.
See how
LOKAL’S RECORD · THE TEAM BEHIND ely
ely is new. The team behind it is not.
ely is made by LOKAL, a marketing company working with hospitality businesses since 2017, in the Philippines, Australia, the United States and New Zealand. The results below are LOKAL’s, not the ely pilot’s.
Since 2017LOKAL marketing in PH, AU, US & NZ
Case study · six months · Hospitality Innovators, Inc.
Hotel group · 16+ properties · Philippines
- less wasted ad spend
- 41%
- lower cost per visitor
- 61%
- more clicks
- 46%
“Attentive, professional, and dedicated. LOKAL's guidance and effective marketing strategies made a real difference to our business performance.”
Paolo Luis Francisco · Managing Partner, 3 AM Hospitality Consultancy · Verified Google review
BEFORE YOU START
What hotel owners ask about social media.
Does ely post to our Instagram and Facebook for us?
Not yet. Automatic publishing is upcoming. Today ely drafts the posts, a person checks them, and you post them or our team schedules them by hand once you approve.
Is this only captions?
No. It includes the plan, carousel frames, single images, captions, story sequences and video storyboards, all from your saved brand.
Can you make TikTok videos?
We can prepare the idea and a shot-by-shot storyboard for you to film. A storyboard is not a finished video; any production is agreed separately.
Do you reply to comments and messages on social?
Not today. Messenger, Viber and WhatsApp answers are upcoming. Today ely answers guests on your website.
Do you run paid social ads?
This page is about your own posts. If you want a paid campaign, our team plans it with you, on a budget you agree.
How much does it cost?
It depends on your hotel and how much you want to post. Join the waitlist and we will give you a price on the call.
JOIN THE PILOT ROLLOUT
Turn guest questions into posts that book rooms.
Submit your interest now and we’ll schedule a call to see if ely is a good fit for your hotel.
Start with your work email and add four details. We’ll schedule a call to see if ely fits.
No payment to join the waitlist · we confirm fit and timing with you.
Submit your interest
What happens next
We’ll be in touch to talk through your property’s scope, trial terms, website options and timing — by email, or the mobile you gave us, whichever reaches you faster. There’s nothing else to do.
While you wait, here’s the kind of question ely answers.