By LOKAL · since 2017
ely is made by LOKAL, a marketing company founded in 2017 and working across the Philippines, Australia, the United States and New Zealand. ely brings that experience to the questions, website and reporting work that fill your team’s day.
OUR STORY
LOKAL has done hotel marketing since its first year. ely puts that experience into a service your team does not have to run.
Joshua Pielago starts LOKAL after almost a decade in marketing. Hospitality Innovators is one of its first clients, and is still a client today.
Ramon King III joins as co-founder and managing director, and runs services and operations from Manila.
LOKAL markets brands in the Philippines, Australia, the United States and New Zealand, with a team across Manila, Cebu, Legazpi and Baguio.
A managed AI service for hotels, tested first in the Philippines. Rolling out to 100+ businesses this Q4.
THE FOUNDERS
One builds the product, one runs the service. Both work with the hotels.
Founder · Sydney
19 years in marketing
“We didn’t pivot into AI when everyone else did. We evolved with it.”
Joshua Pielago, in adobo magazine (opens in a new tab)
Leads research and development from Sydney, where LOKAL builds the product layer. Worked in product automation, support systems and AI at Uber alongside LOKAL.
Co-Founder & Managing Director · Manila
20 years in sales
“The technology can move quickly; our job is to turn that progress into a service that makes sense for the client.”
Ramon King III, in adobo magazine (opens in a new tab)
Runs services and operations from Manila, close to the clients, the team and the day-to-day work of delivering the service.
“The model is the same one anyone can access. What it doesn’t have is nine years of running hotel marketing — knowing which promotion works in a shoulder month, which channel wastes money, what a guest actually asks before booking. That’s what ely runs on.”
Joshua Pielago · Founder, LOKAL · in adobo magazine
YOUR TEAM BEHIND ely
Marketing, sales and product operations, brought together around your property. Day to day, LOKAL’s team sets ely up and checks the work.
Marketing Director · Quezon City
20 years in marketing
Has launched and managed 1,000+ SEO and marketing campaigns. Brings that judgment to your positioning, brand, and the way your hotel shows up to guests.
HOW WE WORK
The website, conversations, campaigns, and results stay with one named team instead of disappearing between suppliers.
We separate measured results from illustrative service scenarios and report the outcomes we can substantiate.
Your site is real, portable, and owned by you. You can leave at any time without losing the work.
ely answers from knowledge you approve. Low-confidence questions move to a human, and every conversation is kept for 30 days.
WHERE WE WORK
LOKAL has been fully remote since it began, with people across the Philippines and Asia Pacific. ely is tested first in the Philippines.
LOKAL’S RECORD · THE TEAM BEHIND ely
ely is made by LOKAL, a marketing company working with hospitality businesses since 2017, in the Philippines, Australia, the United States and New Zealand. The results below are LOKAL’s, not the ely pilot’s.
Case study · six months · Hospitality Innovators, Inc.
Hotel group · 16+ properties · Philippines
“Attentive, professional, and dedicated. LOKAL's guidance and effective marketing strategies made a real difference to our business performance.”
Paolo Luis Francisco · Managing Partner, 3 AM Hospitality Consultancy · Verified Google review
BEFORE YOU START
ely is a managed service. You get the outcome — guests answered, your hotel easier to find, bookings on your own website — and our team runs the technology.
LOKAL’s team. We set ely up, check it every day and agree the next improvements with you.
ely is new and in its pilot rollout. The results on this page are LOKAL’s marketing results, not the ely pilot’s.
LOKAL is remote-first, led from Sydney and Manila, with an office in BGC, Taguig.
JOIN THE PILOT ROLLOUT
Submit your interest now and we’ll schedule a call to see if ely is a good fit for your hotel.
Start with your work email and add four details. We’ll schedule a call to see if ely fits.
No payment to join the waitlist · we confirm fit and timing with you.
We’ll be in touch to talk through your property’s scope, trial terms, website options and timing — by email, or the mobile you gave us, whichever reaches you faster. There’s nothing else to do.
While you wait, here’s the kind of question ely answers.
