Ely brand and logo assets
Ely is a managed AI service for hotels, resorts, short-stay rentals and event venues: Chat, Insights, Brand, Visibility, Website and Bookings in a pilot rollout, set up, reviewed and improved by one accountable team.
01 / Naming
One name, used consistently.
- ELY is the listing name.
- Use Ely in a sentence.
- Use ely as the wordmark.
- never "Ellie" or "Eli"; never "Ely by LOKAL".
02 / Foundations
Palette and type.
Palette
#0D365B#F25B10#F8EEE3#FFFAF4The white one-color file is an approved production derivative, not an additional brand color.
Wordmark typeface
Bricolage Grotesque ExtraBold 800, opsz 96, -0.02em tracking.
03 / Rules
Give the mark room to work.
Clear space
Horizontal and stacked signatures keep clear space equal to at least the width of the lowercase e counter; badge and character-only marks keep at least 10% of the mark's overall width.
Minimum sizes
Primary, character+wordmark, reversed, and one-color signatures: 120px wide. Wordmark only: 72px. Character only: 44px high. Standard chat badge: 44px square.
Usage
do not stretch, rotate, recolor, redraw, rearrange, add effects, or place the logos on visually busy backgrounds.
04 / Assets
Download the production files.
These are the canonical files for Ely communications, product surfaces, and partner use.
Reference
Logo system board
The complete production board documents the signature family and approved derivatives.