ely
Day and night, from approved facts
- Answers guest questions from approved facts
- Answers authorised staff about the business, with sources
- Passes anything it can’t answer to a person
- Spots questions the facts don’t cover yet
Explore ely The ely approach
PILOT ROLLOUT
A hotel guests can ask. And so can your team.
Guests ask about the stay and get an answer in their language. Your manager asks about the business and gets an answer with its source. Both come from one set of facts your hotel approves, kept current by our team.
- Guests ask about the stay, in their language
- Authorised staff ask about the business, with sources
- One approved source behind both, kept current by our team
Your Hotel IloiloA guest · Sunday, 8:52 pm
- Guest:
Can I bring my small dog? She’s 4 kg and very quiet.
- ely:
The hotel allows small pets in two garden rooms, by request. I’ve asked the front desk to check one is free for your dates.
- Staff:
Good news: Garden Room 3 is free that weekend. We’ve held it for you.
Approved pet policy · the front desk confirms the room
TWO KINDS OF QUESTIONS
Everyone at your hotel is asking questions. Few get a quick answer.
Guests ask the hotel about the stay. Your team asks about the business. Today both kinds of question end up with the same few busy people.
Guests wait for the desk
Is the pool open? Can I bring my dog? Each guest question waits until someone at the desk is free, and some guests don’t wait.
Managers wait for a report
How many bookings came from the website? What did guests ask about this week? The answer is in three places and nobody has time to pull it.
Answers depend on who you ask
The website says one breakfast time, the desk says another and the Google profile says a third. Guests notice.
The knowledge walks out the door
When a long-serving receptionist leaves, so does half of what the hotel knows about itself.
ely gives guests and staff the same kind of answer: quick, plain and from one approved source.
GUESTS ASK. STAFF ASK.
Six questions, two kinds of asker, one source.
ely answers guests from the hotel facts you approve. It answers authorised staff from connected website, conversation and marketing data. Each answer shows where it came from.
A guest · before booking, 9:40 pm
“Is the rooftop pool open in the evening?”
Yes, the rooftop pool is open from 7 am to 9 pm. Towels are by the pool entrance.
ely answersApproved facilities details
The manager · Monday, 8:30 am
“What did guests ask about most last week?”
Airport transfers, then late check-in and pets. Fourteen guests asked about pets; the pet policy is not on the website yet.
ely answersInsights · website chat data
A guest · during the stay, 7:10 am
“What time is breakfast on Sunday?”
Breakfast is served at the Lobby Café from 6:30 to 10:30 am on weekends.
ely answersApproved dining details
Sales · Wednesday, 2:15 pm
“How many website bookings came from the September promo?”
Thirty-one bookings used the promo link, most of them for weekends. Chat answers about the promo led to nine of them.
ely answersInsights · booking engine and chat data
A guest · before arrival, 8:52 pm
“Can I bring my small dog?”
Small pets are allowed in two garden rooms, by request. I have asked the front desk to check one is free for your dates.
Passed to your teamFront desk confirms pet rooms
The owner · Friday, 6:00 pm
“Which review needs a reply first?”
The 2-star review from Tuesday about the noisy air conditioner. A reply is drafted and waiting for your approval.
ely answersInsights · Google reviews
THE ely APPROACH
One hotel. Two ways to ask. One source of truth.
Guests use the chat on your website. Your team asks ely about the business. Behind both is the information your hotel approved, which our team keeps current.
01 / Guests ask
Guests ask the hotel, not a form.
A guest types a question in their own words and language (58+ languages supported) and gets a direct answer from your approved facts, with a link to book on your own website. When the question needs a person, ely says so and passes it to your staff. The guest never hits a dead end.
WHAT OUR TEAM DOES
- Rooms, facilities, dining and policies written up, then approved by you
- Answers tested before guests see them
- Conversations read; wrong answers fixed and the facts updated
Guests get answers in seconds. Your desk gets the questions that need a person.
Website chat is in the pilot rollout. Messenger, Viber and WhatsApp come next.
Your Hotel IloiloWebsite chat
A guest · Thursday, 9:40 pm
- Guest:
Hi! Is the rooftop pool open in the evening? We arrive Saturday.
- elyely:
Yes, the rooftop pool is open from 7 am to 9 pm. Towels are by the entrance.
- Guest:
Great. Is parking free?
- elyely:
Yes, free for hotel guests, one car per room. Here is the booking page for Saturday.
Approved facilities and parking details · scripted example
Scripted conversation with illustrative details.
Your Hotel IloiloViber · Upcoming
A returning guest · upcoming channel
- Guest:
Hello again! Do you still have the weekend breakfast buffet?
- elyely:
Yes, Saturday and Sunday from 6:30 to 10:30 am at the Lobby Café.
- Guest:
Great. Can I book the same room as last time?
- elyely:
I’ve passed that to the front desk. They will check your last stay and reply here.
Same approved dining details · upcoming channel
Upcoming. Viber is not part of the pilot rollout; the same approved answers will be used there.
02 / Your team asks
Your team asks about the business.
Authorised staff ask ely how the website, conversations, bookings and marketing are doing, in plain words, and get a plain answer with its source. No dashboard to learn and no report to wait for. Access is limited to the people you name.
WHAT OUR TEAM DOES
- Website, chat, booking and marketing data connected and checked
- Access set up for the managers and staff you name
- A monthly summary with what to fix next
Managers spend minutes, not afternoons, finding the numbers.
Insights is in the pilot rollout. Only authorised staff can ask.
elyFor your team · authorised staff only
- You:
What did guests ask about most last week?
- elyely:
Airport transfers, then late check-in and pets. Fourteen guests asked about pets, but the pet policy is not on the website yet.
312Guest questions answered
27Passed to staff
14Asked about pets
Suggested next
- Add the pet policy to the rooms page
- Add transfer prices to the location page
Website chat data · illustrative
Illustrative report. Figures are examples, not a customer’s.
elyFor your team · authorised staff only
- You:
How did the September weekend promo do?
- elyely:
Thirty-one website bookings used the promo link, mostly for Saturday nights. Guests who asked about the promo in chat booked more often than those who didn’t.
31Promo bookings
9After a chat answer
2.1Average nights
Booking engine and website chat data · illustrative
Illustrative report. Figures are examples, not a customer’s.
03 / One approved source
One set of facts. Every answer uses it.
Your hotel approves its facts once: rooms, rates, policies, dining, directions. The chat, your website and your Google profile all draw on them, so a guest hears the same breakfast time everywhere. When ely meets a question the facts don’t cover, it passes it to a person and our team adds the answer for next time.
WHAT OUR TEAM DOES
- Facts gathered from your team and written up for your approval
- Gaps found in conversations and filled, with your approval
- Website and Google profile kept in step with the facts
The hotel says the same thing everywhere, even when staff change.
Managed by our team. You approve every fact ely uses.
Not in the approved factsWebsite chat · Sunday, 8:52 pm
For your team- Guest asks
- Can I bring a small dog?
- Dates
- Fri 13 – Sun 15 Nov
- Asked before
- 14 times last week
- Suggested
- Add the pet policy to the facts
The guest’s last message“She’s 4 kg and very quiet. We’d love to bring her.”
What ely already saidThat small pets may be allowed by request and that the front desk will confirm.
Front desk replies; you approve the pet policy for next time
Illustrative handover. The answer is added to the approved facts once you confirm it.
04 / What comes next
More ways to talk to your hotel are on the way.
Today guests ask on your website and authorised staff ask through Insights. Upcoming: the same approved answers on Messenger, Viber and WhatsApp, ely answering the phone, and changing your website by sending a message, with a person checking each change. None of these are part of the pilot rollout yet.
WHAT OUR TEAM DOES
- The same approved facts carried to each new channel
- A person checks every website change before it goes live
- You choose which channels to add when they are ready
One hotel brain, wherever guests and staff ask.
Messenger, Viber, WhatsApp, Voice and the AI website are upcoming.
Your Hotel IloiloWhatsApp · Upcoming
A guest from Singapore · upcoming channel
- Guest:
How far is the hotel from the airport?
- elyely:
About 25 minutes by car. The front desk can arrange a pickup on request.
- Guest:
Yes please, for 2 people on Friday. We land at 4 pm.
- elyely:
Noted. The front desk will confirm the pickup and the fare here.
Same approved location details · upcoming channel
Upcoming. WhatsApp is not part of the pilot rollout.
Scripted examples. The hotel, guests, rates and figures are illustrative, not a customer’s.
WHO KEEPS IT RIGHT
Your staff approve the facts. Our team keeps them working.
This is not a chat widget bolted onto a brochure. People stand behind every answer.
Our team
Sets it up and keeps it working
- Writes up your hotel’s facts for your approval
- Connects your website, chat, booking and marketing data
- Reads conversations and fixes wrong answers
- Keeps your website and Google profile in step with the facts
You
A small, clear part
- Approve the facts ely uses
- Decide who on your team can ask about the business
- Answer the questions that need a person
- Tell us when something at the hotel changes
TODAY AND NEXT
Talk to your hotel today, on your website.
Rolling out to 100+ businesses this Q4. We confirm your scope, price and start date on a call.
Guests ask, on your website
Approved answers in the guest’s language, with handover to your staff.
See howYour team asks
Sourced answers about your website, conversations and marketing for authorised staff.
See howBooking engine
Every answer can link to booking on your own website, at your rate. Included in every package.
See howWebsite
Your website, built and kept in step with your approved facts.
See howVisibility
The same facts on your Google profile and in the details AI reads.
See how
LOKAL’S RECORD · THE TEAM BEHIND ely
ely is new. The team behind it is not.
ely is made by LOKAL, a marketing company working with hospitality businesses since 2017, in the Philippines, Australia, the United States and New Zealand. The results below are LOKAL’s, not the ely pilot’s.
Since 2017LOKAL marketing in PH, AU, US & NZ
Case study · six months · Hospitality Innovators, Inc.
Hotel group · 16+ properties · Philippines
- less wasted ad spend
- 41%
- lower cost per visitor
- 61%
- more clicks
- 46%
“Attentive, professional, and dedicated. LOKAL's guidance and effective marketing strategies made a real difference to our business performance.”
Paolo Luis Francisco · Managing Partner, 3 AM Hospitality Consultancy · Verified Google review
BEFORE YOU START
What hoteliers ask about the ely approach.
What does “the hotel you can talk to” mean?
Guests can ask your hotel a question and get a real answer, and your team can ask about the business and get one too. Both come from the same approved information.
Who can ask about the business?
Only staff you authorise. Guests see hotel information only: rooms, facilities, dining and policies. They never see business data.
What happens when ely doesn’t know?
It says so and passes the question to your staff. Our team then adds the answer to your approved facts, once you confirm it, so the next guest gets it straight away.
Is this a chatbot on our website?
The guest side starts as chat on your website. The difference is what stands behind it: one approved source, staff who can ask too, and our team checking the answers.
Can guests talk to us on Viber or WhatsApp?
Not yet. Messenger, Viber and WhatsApp are upcoming. Today guests ask on your website.
How much does it cost?
It depends on your hotel and what you need first. Join the waitlist and we will give you a price on the call.
JOIN THE PILOT ROLLOUT
Make your hotel one guests can talk to.
Submit your interest now and we’ll schedule a call to see if ely is a good fit for your hotel.
Start with your work email and add four details. We’ll schedule a call to see if ely fits.
No payment to join the waitlist · we confirm fit and timing with you.
Submit your interest
What happens next
We’ll be in touch to talk through your property’s scope, trial terms, website options and timing — by email, or the mobile you gave us, whichever reaches you faster. There’s nothing else to do.
While you wait, here’s the kind of question ely answers.