ely
Day and night, from approved facts
- Answers guests with the details you approved
- Uses each change in its answers once it goes live
- Upcoming: drafts website changes from your message
- Upcoming: undoes a change when you ask
UPCOMING
Changing your website by message is upcoming. Today our team builds and maintains your website and makes each change for you. The plan: you send one message, ely drafts the change, a person on our team checks it, and you approve it before it goes live.

Breakfast now starts at 6:30, not 7. Please update the website.
Drafted: the dining page, the FAQ and my answer to guests now say 6:30 am. Our team checks it next, then you approve.
Planned workflow · upcoming. Today our team makes this change for you.
WHY IT MATTERS
A hotel changes something every week: a rate, a promo, a photo, an opening time. Every day the website is behind, guests read the old version.
You email the agency about new breakfast hours. The change goes live next week, if someone remembers.
Guests arrive expecting the old pool hours or last month’s promo, and the front desk explains it again.
By the time the banner is live, the long weekend it was meant to fill is over.
The page, the banner, the FAQ, the Google profile and the chat answer. One gets updated; four do not.
Today our team fixes this for you. The plan is to make it as quick as sending a message.
AFTER A CHANGE
Today our team updates the page and ely’s answers together once you confirm a change. A guest asking the next morning gets the new detail.
The morning after · 6:05 am
“What time does breakfast start?”
Breakfast is served from 6:30 to 10 am at the Ridge Café, on the ground floor.
ely answersDining details · updated yesterday after you confirmed
Planning a weekend · 9:20 pm
“Is the rainy-season promo still available?”
Yes. Stay two nights in a Deluxe Room and the second night is half price. Book on our website to get it.
ely answersPromo page · added this week
Before arrival · 8:45 pm
“Is the pool open? I read it was being repainted.”
The pool has reopened and is open from 7 am to 8 pm.
ely answersPool details · updated after the works
Before booking · 4:10 pm
“Do you still have the shuttle from the bus terminal?”
Not anymore; the shuttle has stopped. Reception can book a car for you, so I have passed your arrival time to them.
Passed to your teamReception books the car
Event enquiry · 1:30 pm
“Can we see photos of the new function room?”
Yes, the new Ridge Hall photos are on the events page. I have passed your date and guest count to our events team.
Passed to your teamEvents team prepares the quote
TODAY, AND THE PLAN
Today you tell our team and we make the change. Next, you will tell ely, ely will draft the change, and a person will still check it.
Send the change to our team. We update the website and ely’s answers together, and you check before it goes live. This is part of the website service in the pilot rollout.
WHAT OUR TEAM DOES
Guests read the new detail the next time they ask.
Website: in the pilot rollout. Our team makes each change today.
A guest · Saturday, 6:05 am
Good morning! What time does breakfast start?
Good morning! Breakfast is served from 6:30 to 10 am at the Ridge Café, on the ground floor.
Can we eat on the terrace?
Yes. Terrace seats are first come, first served, and the view of the lake is best before 8.
Dining details · updated after you confirmed · scripted example
Scripted conversation. The new hours were updated on the website and in ely’s answers together.
In the plan, you send ely a message in the app you already use, and ely drafts the change across the page, the banner and its own answers. A person on our team checks it, and you approve it before it goes live.
WHAT OUR TEAM DOES
The aim: a promo ready the same morning you think of it.
Upcoming: changing the website by message is not yet part of the pilot rollout.
The plan · an owner, Tuesday, 9:41 am
Rainy-season promo: second night half price on Deluxe Rooms, weekends only.
Drafted: a promo page, a banner on the home page and my answer for guests. Our team checks it next.
Use the lake photo for the banner.
Changed. It is with our team to check, then it comes back to you to approve.
Planned workflow · upcoming
Planned workflow, not yet available. Messaging apps are upcoming.
The plan · an owner, Friday, 7:40 am
Breakfast now starts at 6:30, not 7.
Drafted: the dining page, the FAQ and my answer to guests now say 6:30 am. Our team checks it next.
Planned workflow · upcoming
Planned workflow, not yet available.
In the plan, every change runs on your approved details, a person on our team checks it, and you approve it. If something is wrong, one message pulls it back to the version you approved before.
WHAT OUR TEAM DOES
Hands-free, not hands-off.
Upcoming: not yet part of the pilot rollout.
The plan · an owner, Sunday, 4:20 pm
The promo is full. Please take the banner down.
Drafted: the home page goes back to the version you approved last week, and I stop offering the promo to guests.
Thanks.
Our team checks it now. I will tell you when it is live.
Planned workflow · upcoming
Planned workflow, not yet available.
Scripted examples. The hotel, promo and messages are illustrative. Changing the website by message, and Messenger, Viber and WhatsApp, are upcoming.
WHO DOES WHAT
Today our team does the work. Next, ely drafts it. A person checks it either way.
Day and night, from approved facts
Sets it up and keeps it working
A small, clear part
Rolling out to 100+ businesses this Q4. We confirm your scope, price and start date on a call.
Designed, built and maintained by our team. Changes made for you.
See howApproved answers that change when your details change.
See howPromos and rates linked to your own booking page. Included in every package.
See howPromo banners, posts and materials in your style.
See howLOKAL’S RECORD · THE TEAM BEHIND ely
ely is made by LOKAL, a marketing company working with hospitality businesses since 2017, in the Philippines, Australia, the United States and New Zealand. The results below are LOKAL’s, not the ely pilot’s.
Case study · six months · Hospitality Innovators, Inc.
Hotel group · 16+ properties · Philippines
“Attentive, professional, and dedicated. LOKAL's guidance and effective marketing strategies made a real difference to our business performance.”
Paolo Luis Francisco · Managing Partner, 3 AM Hospitality Consultancy · Verified Google review
BEFORE YOU START
Not yet. It is upcoming. Today, tell our team and we make the change for you.
No. In the plan, a person on our team checks every change ely drafts, and you approve it before it is published.
Rates and promos, photos and galleries, pages and copy, and the answers ely gives guests. We will confirm the exact scope when it is ready.
We do not give dates. Hotels in the rollout will hear first when it is ready for them.
Our team builds and maintains it, makes the changes you ask for and updates ely’s answers at the same time.
JOIN THE PILOT ROLLOUT
Submit your interest now and we’ll schedule a call to see if ely is a good fit for your hotel.
Start with your work email and add four details. We’ll schedule a call to see if ely fits.
No payment to join the waitlist · we confirm fit and timing with you.
We’ll be in touch to talk through your property’s scope, trial terms, website options and timing — by email, or the mobile you gave us, whichever reaches you faster. There’s nothing else to do.
While you wait, here’s the kind of question ely answers.