ely
Day and night, from approved facts
- Answers guests on your website and records what they ask
- Answers your questions about bookings, visits and conversations
- Drafts materials from your saved brand
- Upcoming: spots opportunities and drafts the plan
Explore ely Hotel marketing automation
UPCOMING
The next reason to book, spotted before you need it.
ely is learning to watch your calendar, your guests’ questions and local events, then draft the next campaign for you to approve. That automation is upcoming. Today, our team does the same planning with you every month, and people make every decision.
- Today: our team plans next month’s campaigns with you
- Upcoming: ely spots the opportunity and drafts the plan
- Always: you approve before anything runs
Your Hotel DavaoA guest · Monday, 10:02 pm
- Guest:
Coming for the festival with my family. How far are you from the street parade?
- ely:
About 15 minutes by car. The front desk can book a van for parade day. Here is the booking page for your dates.
Approved location and transfer details · scripted example
THE PROBLEM WITH “LATER”
By the time you plan the promo, the moment has passed.
A hotel owner runs the hotel first and the marketing second. So campaigns get planned in the week they are needed, when guests booked weeks ago.
The festival sneaks up
Everyone in town knows the date. The promo still goes up the Monday before.
The signals are scattered
Guest questions in chat, reviews, last year’s bookings, the city’s events calendar. Nobody puts them side by side.
Every month starts from zero
New brief, new poster, new caption. The same work, done in a hurry, every time.
Discounts by default
When nothing is planned, the easy answer is a price cut, even for weekends that would sell anyway.
Plan a month ahead, from real signals, with the materials ready for one approval. Today our team does it with you; ely will do more of it next.
WHAT OWNERS ASK ely TODAY
The signals are already there. Ask for them.
Insights is in the pilot rollout: you or your authorised staff can ask ely about your website, conversations and marketing. Our team uses the same answers to plan next month with you.
Monthly planning · Monday, 9:00 am
“What did guests ask about most last month?”
Airport transfers, the festival and family rooms. Festival questions doubled in the last two weeks.
ely answersWebsite chat conversations
Looking ahead · Wednesday, 3:10 pm
“Is there anything coming up we should plan for?”
The festival is next month and guests are already asking. Our team has a draft plan ready for Monday’s review.
ely answersYour events calendar and guest questions
Before approving · Friday, 11:30 am
“Should we lower rates for the festival weekend?”
Rate decisions are yours. Last year that weekend sold out; your team may prefer a package with breakfast and a parade-day van instead.
Passed to your teamYour team decides rates and offers
TODAY, AND WHAT COMES NEXT
People plan it today. ely will draft more of it next.
The automated workflow is upcoming. Here is what our team does with you now, and the steps ely will take on.
01 / Today: monthly planning
Every month, a plan for the next one.
Our team looks at your guests’ questions, your website and booking data, and the local calendar. We bring you a short plan for next month: what to promote, why, to whom and where guests will book. You approve, change or decline each idea.
WHAT OUR TEAM DOES
- Guest questions, bookings and local events reviewed together
- A short plan with the reason for each campaign
- Materials made in your style once you approve
Campaigns ready before guests start booking.
Insights and Brand are in the pilot rollout. Our team plans each month with you.
elyFor your team · authorised staff only
- You:
What should we promote next month?
- elyely:
Three things. The festival weekend, with a package rather than a discount. A family midweek offer for the school break. And an arrival guide, because transfer questions keep coming.
3Campaigns
42Festival questions
0Rate cuts
For your approval
- Festival package page, poster and posts
- Family midweek email draft
- Airport arrival guide on the website
Prepared by our team · illustrative figures
Illustrative plan for authorised staff, prepared by our team today.
02 / The signals
Your guests tell you what to promote.
ely answers guests on your website in 58+ languages, and every conversation is a signal. When festival questions double, that is the time to plan the festival campaign, not the week before.
WHAT OUR TEAM DOES
- Repeated questions counted and grouped
- Local events kept in a calendar for your area
- Last season’s bookings compared, where your data allows
Campaigns built on what guests ask, not on guesses.
Website chat is in the pilot rollout. Messenger, Viber and WhatsApp come next.
Your Hotel DavaoWebsite chat
A guest · Monday, 10:02 pm
- Guest:
Coming for the festival with my family. How far are you from the street parade?
- elyely:
About 15 minutes by car. The front desk can book a van for parade day.
- Guest:
Do you have a room for 2 adults and 2 kids?
- elyely:
The Family Room sleeps four, with breakfast. Here is the booking page for your dates.
Approved room and transfer details · scripted example
Scripted conversation with illustrative details.
03 / Next: ely looks ahead
ely spots it first. You still decide.
In the upcoming workflow, ely watches the same signals continuously. When an opportunity appears, it drafts the campaign and the matching pieces from your saved brand, and brings them to you with the reason. Our team still checks the work; you still approve it.
WHAT OUR TEAM DOES
- Our team oversees every recommendation
- Drafts checked for facts and tone before you see them
- Nothing changes your room rates
The plan arrives before you think to ask for it.
Upcoming. Today, our team prepares these plans with you.
elyFor your team · authorised staff only
- You:
Anything I should know this week?
- elyely:
Festival questions doubled this fortnight and last year that weekend sold out. I drafted a “Parade weekend” package with breakfast and a van, no discount. Want to review it?
2×Festival questions
4Pieces drafted
0Sent
Drafted for your review
- Package page
- Poster and two posts
- Chat answers for the package terms
Upcoming workflow · illustrative
Illustrative upcoming workflow. Not available today; our team does this planning with you now.
04 / You approve
Nothing runs until you say yes.
Every campaign ends at the same place: your own booking page, with the offer you approved. Today our team publishes and schedules approved pieces by hand. Automated scheduling to connected channels is upcoming, and it will still wait for your approval.
WHAT OUR TEAM DOES
- Every piece linked to the right booking page
- Approved pieces published by our team today
- Results reported back in next month’s plan
Less repetitive work. You keep every decision.
Booking engine is in the pilot rollout and included in every package. Automated scheduling is upcoming.
Your Hotel Davao
- Dates
- Fri – Sun, festival weekend
- Guests
- 2 adults · 2 kids
- Parade weekend packageFamily Room · breakfast · parade-day van₱12,400(selected)
- Family Room, room onlySleeps 4₱10,800
Total at the property’s rate₱12,400
Secure payment link · the hotel confirms the room
Illustrative booking page. ely hosts the payment link and stores no card data.
Scripted examples. The hotel, festival, package, rates and figures are illustrative, not a customer’s. ely’s automated recommendations and scheduling are upcoming.
WHO DOES WHAT
People make the decisions. Today and next.
Automation takes the repetitive work. It never takes the decision.
Our team
Sets it up and keeps it working
- Plans next month’s campaigns with you
- Keeps a calendar of local events
- Checks every draft before you see it
- Publishes approved pieces by hand today
You
A small, clear part
- Approve, change or decline each campaign
- Set rates and offer terms
- Approve every piece before it runs
Start with what works now.
Rolling out to 100+ businesses this Q4. The automated workflow comes next; we confirm your scope, price and start date on a call.
Insights
Ask about guest questions, visits and bookings: the signals behind each plan.
See howBrand
Campaign materials in your style. A person checks each one.
See howWebsite chat
Answers guests and shows you what they keep asking.
See howBooking engine
Every campaign leads to your own booking page. Included in every package.
See howYour hotel website
Package and campaign pages, built and kept current by our team.
See howVisibility
Monthly checks on Google and AI answers, then the fixes.
See how
LOKAL’S RECORD · THE TEAM BEHIND ely
ely is new. The team behind it is not.
ely is made by LOKAL, a marketing company working with hospitality businesses since 2017, in the Philippines, Australia, the United States and New Zealand. The results below are LOKAL’s, not the ely pilot’s.
Since 2017LOKAL marketing in PH, AU, US & NZ
Case study · six months · Hospitality Innovators, Inc.
Hotel group · 16+ properties · Philippines
- less wasted ad spend
- 41%
- lower cost per visitor
- 61%
- more clicks
- 46%
“Attentive, professional, and dedicated. LOKAL's guidance and effective marketing strategies made a real difference to our business performance.”
Paolo Luis Francisco · Managing Partner, 3 AM Hospitality Consultancy · Verified Google review
BEFORE YOU START
What hotel owners ask about automation.
Can we use marketing automation today?
The automated workflow is upcoming. Today our team does the same planning with you each month, using Insights, Brand, your website chat and your booking engine, which are all in the pilot rollout.
Will ely post or send anything without asking?
No. Every campaign and every piece needs your approval. When automated scheduling arrives, it will still wait for your approval.
Does ely change our room rates?
No. This is marketing planning, not revenue management. Rates and offers stay with you.
Is this only for quiet weeks?
No. A busy weekend may need a package or better arrival information; a quiet midweek may need a new audience. The plan depends on the signal.
What signals does it use?
Questions guests ask on your website, visits and bookings on your website, your local events calendar and the priorities you give us. Only data you connect and approve.
How much does it cost?
It depends on your hotel and how much you want planned each month. Join the waitlist and we will give you a price on the call.
JOIN THE PILOT ROLLOUT
Plan next month before it arrives.
Submit your interest now and we’ll schedule a call to see if ely is a good fit for your hotel.
Start with your work email and add four details. We’ll schedule a call to see if ely fits.
No payment to join the waitlist · we confirm fit and timing with you.
Submit your interest
What happens next
We’ll be in touch to talk through your property’s scope, trial terms, website options and timing — by email, or the mobile you gave us, whichever reaches you faster. There’s nothing else to do.
While you wait, here’s the kind of question ely answers.