Explore ely Hotel generative engine optimization

PILOT ROLLOUT

When a guest asks AI where to stay, be the answer it can check.

Travellers now ask ChatGPT, Gemini and Google’s AI answers for a hotel before they search. Each month our team asks the questions your guests ask, records what the answers say and which sources they cite, then fixes the pages and listings behind them.

  • Monthly checks across ChatGPT, Gemini, Claude, Perplexity and AI Overviews
  • Mentioned, recommended and cited, recorded separately
  • Our team fixes the pages and listings AI reads
Arriving hotel guest checking information on a phone while a host offers help in the lobby
ely / AI answers
Your Hotel CebuA guest · Sunday, 9:12 pm
  1. Guest:

    An AI assistant said you have connecting rooms for families. Is that right?

  2. ely:

    Yes. Our Family Connecting Rooms are two rooms with a shared inside door, for up to six. Here is the booking page.

Approved room details · scripted example

THE NEW FRONT DOOR

Guests ask AI first. You cannot see what it tells them.

A traveller types a whole trip into an AI assistant: “quiet hotel in Cebu for a family of five, near the beach.” The answer names three hotels. You do not know if you were one of them, or why not.

  1. You are missing from the shortlist

    Your connecting rooms are perfect for families, but your website never explains them. The AI answer recommends a hotel that does.

  2. Old facts keep coming back

    A travel blog from years ago says breakfast is free. The AI repeats it, and your front desk explains the change at check-in.

  3. Someone else’s page is the source

    The answer cites a booking site’s description of your hotel, not your own website. Guests follow that link, not yours.

  4. Nobody checks the same question twice

    Someone on the team tried ChatGPT once. Nobody wrote down the answer, so nobody knows whether anything improved.

Our team checks the same questions every month, records what changed and fixes the sources your hotel controls.

WHAT OWNERS ASK ely

Ask about your AI visibility in plain words.

Every check is recorded with the question, the date, the answer and its sources. You or your authorised staff can ask ely about them. Facts that need confirming go to your team first.

  • Monthly review · Monday, 9:00 am

    “Do AI assistants recommend us for family stays in Cebu?”

    In this month’s check, two of five assistants named the hotel and one recommended it for families. Neither cited your website; both cited a booking site.

    ely answersMonthly AI check · five assistants, same question

  • After a change · Thursday, 4:20 pm

    “Did the new connecting-room page change anything?”

    The same question now cites your connecting-room page in two answers. One change is an observation, not proof of bookings; we will check it again next month.

    ely answersDated checks, before and after

  • Spotting an error · Tuesday, 11:05 am

    “Why does AI say breakfast is free?”

    Two answers cite an old travel blog. Our team has corrected your website and listings and asked the blog to update its post.

    ely answersAnswer excerpt and the source it cites

  • Before publishing · Friday, 3:30 pm

    “Can we say the hotel is a five-minute walk from the beach?”

    Your front office will confirm the walking time and route first. Nothing goes on the website or a listing until a person on your team approves it.

    Passed to your teamYour team confirms the fact

  • Planning · Monday, 2:15 pm

    “Which trips should we be showing up for?”

    Families who want connecting rooms, couples on a short beach break and divers. Our team agrees the list of questions with you before the first check.

    ely answersQuestion set agreed with you

  • Comparing · Wednesday, 10:40 am

    “Why does AI recommend the resort down the road and not us?”

    Its pages explain the kids’ club and the beach access in plain words, and two travel guides cite them. Your family page is the gap; our team has it first on next month’s list.

    ely answersCited sources compared side by side

THE MONTHLY CYCLE

Ask the question. Read the sources. Fix them. Ask again.

Generative engine optimization sounds new. Most of the work is old-fashioned: clear, accurate pages that answer the real question. Here is what each month looks like.

01 / What AI says now

We ask the questions your guests ask.

Our team writes the questions with you: by destination, trip and need, including the ones that never mention your name. Each month we ask them across ChatGPT, Gemini, Claude, Perplexity and Google’s AI Overviews, and record the answer, the date and every cited source.

WHAT OUR TEAM DOES

  • A question set agreed with you, not generic keywords
  • Every answer saved with its date and sources
  • Mentioned, recommended and cited kept separate

For the first time, you can see what AI tells your guests.

Visibility, including AI answers, is in the pilot rollout.

A guest asks: Family hotel in Cebu near the beach with connecting rooms?

The assistant answers: A few family-friendly options near the beach include a resort in Mactan and Your Hotel Cebu.

  • Large family rooms at the Mactan resort
  • A pool and a kids’ club nearby
  • Connecting rooms are not mentioned

Check each hotel directly for room arrangements.

Sources

  1. A booking siteYour Hotel Cebu — hotel details
  2. A travel blogWhere to stay in Cebu with kids
  3. A resort in MactanFamily suites and kids’ club

Illustrative AI answer and sources. Your hotel is named, but another site is cited.

A guest asks: Family hotel in Cebu near the beach with connecting rooms?

The assistant answers: Your Hotel Cebu is a good fit for a family that wants to stay together:

  • Connecting rooms with a shared inside door, for up to six
  • A short walk to the beach
  • Breakfast for children under seven included

Room details and booking are on the hotel’s own website.

Sources

  1. yourhotelcebu.phFamily Connecting Rooms
  2. yourhotelcebu.phGetting here and the beach
  3. Google Business ProfileYour Hotel Cebu

Illustrative later check. AI services decide what they cite; no one can guarantee a mention.

02 / Fix the sources

Then we fix what AI reads.

AI answers are built from public pages. Our team writes the missing page, corrects the old fact and brings your listings into line, using only details your team confirms. No special AI file or secret code: ordinary, useful pages that a guest and an AI can both check.

WHAT OUR TEAM DOES

  • Room, location and trip pages written in the guest’s own words
  • Google profile and listings corrected to match
  • Wrong third-party facts reported, with a request to fix them

Your own website becomes the source, not someone else’s.

Website and Visibility are in the pilot rollout.

family hotel cebu connecting rooms
  1. Your Hotel Cebu4.5 stars, (612) · Hotel₱6,800 · Connecting rooms · Near the beach
  2. A resort in Mactan4.6 stars, (2.3K) · Resort₱11,400 · Kids’ club · Pool
  3. A city hotel4.2 stars, (940) · Hotel₱4,900 · Free parking

Your Hotel Cebuyourhotelcebu.ph › family-connecting-rooms

Family Connecting Rooms for up to six | Your Hotel Cebu

Two rooms with a shared inside door, a short walk to the beach. Children under seven eat breakfast free. Book direct on our website.

Illustrative search. Google decides the order; our team fixes the page and listing.

03 / When they arrive

The guest checks. Your website agrees.

A guest who read an AI answer often checks it on your website. ely answers in the same words, from the same approved facts, in 58+ languages. Then it sends them to your booking page, where they book at your rate.

WHAT OUR TEAM DOES

  • The same approved facts behind your pages, listings and chat
  • Chat answers tested before guests see them
  • Booking engine set up and linked from every room page

The answer AI gave, confirmed on your own website.

Website chat and the booking engine are in the pilot rollout. Messenger, Viber and WhatsApp come next.

Your Hotel CebuWebsite chat

A guest · Sunday, 9:12 pm

  1. Guest:

    An AI assistant said you have connecting rooms. Is that right?

  2. elyely:

    Yes. The Family Connecting Rooms are two rooms with a shared inside door, for up to six guests.

  3. Guest:

    Is breakfast included for the kids?

  4. elyely:

    Children under seven eat breakfast free. Here is the booking page for your dates.

Approved room and breakfast details · scripted example

Scripted conversation with illustrative details.

Your Hotel Cebu
  • Family Connecting RoomsSleeps 6 · kids’ breakfast free
    ₱13,600(selected)
  • Deluxe TwinSleeps 3 · city view
    ₱5,200
Total at the property’s rate₱13,600

Secure payment link · the hotel confirms the room

Illustrative booking page. ely hosts the payment link and stores no card data.

04 / What changed

Every month, a straight answer on progress.

Ask ely what changed and it answers from the dated checks: which questions now name you, which recommend you and which cite your own pages. Search visits and enquiries are reported separately, so one does not pass for the other.

WHAT OUR TEAM DOES

  • A monthly review of the checks and the work done
  • The next fixes ranked, with what we need from you
  • No inflated “AI traffic” figures

You know what improved and what is next.

Insights and Visibility are in the pilot rollout.

elyFor your team · authorised staff only
  1. You:

    How did we do in AI answers this month?

  2. elyely:

    Of 12 agreed questions, the hotel was named in 7 and recommended in 4. Your own pages were cited in 5 answers, up from 1 last month.

7/12Named
4/12Recommended
5Cite your site

Next month

  1. Write the dive-trip page
  2. Correct the parking fee on two listings
  3. Re-check the couples’ questions

Dated AI checks · illustrative figures

Illustrative report for authorised staff. Figures are examples.

Scripted examples. The hotel, answers, sources and figures are illustrative, not a customer’s. AI services decide what they show and cite.

WHO DOES WHAT

We do the checking and fixing. You confirm the facts.

No new tool to learn. You approve what is true about your hotel; we do the rest.

ely

Day and night, from approved facts

  • Answers guests on your website from the same approved facts
  • Keeps a dated record of every AI check
  • Answers your questions about the results
  • Sends guests to your booking page

Our team

Sets it up and keeps it working

  • Agrees the question set with you
  • Runs the monthly checks across AI assistants
  • Writes and fixes the pages and listings behind the answers
  • Asks third-party sites to correct wrong facts
  • Brings you the next fixes, ranked

You

A small, clear part

  • Confirm room, location and policy facts
  • Approve page changes before they are published
  • Tell us when something about the hotel changes

Start with what works now.

Rolling out to 100+ businesses this Q4. We confirm your scope, price and start date on a call.

  • Visibility

    Monthly checks on Google and AI answers for your agreed questions, then the fixes.

    See how
  • Your hotel website

    Clear room, location and trip pages, built and kept current by our team.

    See how
  • Website chat

    The same approved facts, answered on your website when guests check.

    See how
  • Booking engine

    Guests book on your own website at your rate. Included in every package.

    See how
  • Insights

    Ask ely what changed in your checks, searches and enquiries.

    See how
  • Brand

    Posts and materials that say the same thing as your pages. A person checks each one.

    See how

Coming next

UPCOMING
  • Messenger, Viber and WhatsAppThe same approved answers in the apps guests already message you on.
  • AI websiteMessage ely a change and the page updates; a person checks it first.

LOKAL’S RECORD · THE TEAM BEHIND ely

ely is new. The team behind it is not.

ely is made by LOKAL, a marketing company working with hospitality businesses since 2017, in the Philippines, Australia, the United States and New Zealand. The results below are LOKAL’s, not the ely pilot’s.

Since 2017LOKAL marketing in PH, AU, US & NZ

Case study · six months · Hospitality Innovators, Inc.

Hotel group · 16+ properties · Philippines

less wasted ad spend
41%
lower cost per visitor
61%
more clicks
46%

“Attentive, professional, and dedicated. LOKAL's guidance and effective marketing strategies made a real difference to our business performance.”

Paolo Luis Francisco · Managing Partner, 3 AM Hospitality Consultancy · Verified Google review

BEFORE YOU START

What hotel owners ask about AI answers.

What is generative engine optimization (GEO)?

Making your hotel easy for AI assistants to understand, recommend and cite. In practice it means clear, accurate pages and listings that answer the questions guests actually ask, checked regularly.

Which AI assistants do you check?

We agree the list with you. Usually ChatGPT, Gemini, Claude, Perplexity and Google’s AI Overviews. Each check records the question, the date, the answer and its sources.

Is this different from SEO?

It shares the same foundations: useful pages, accurate facts and clear links. GEO adds a direct check of what AI answers say and which sources they cite. It is part of Visibility, with Google search and maps.

Do we need an llms.txt file or special AI code?

No. Google says its normal search guidance applies to its AI features, and no file can force an AI assistant to cite a hotel. We spend the time on pages and facts instead.

Can you guarantee AI will recommend us?

No. AI services decide what they show and cite. We can do the work, check it every month and tell you honestly what changed.

How much does it cost?

It depends on your hotel and how much needs fixing first. Join the waitlist and we will give you a price on the call.

JOIN THE PILOT ROLLOUT

Find out what AI tells your guests.

Submit your interest now and we’ll schedule a call to see if ely is a good fit for your hotel. Bring the trips you want to be recommended for.

Start with your work email and add four details. We’ll schedule a call to see if ely fits.

No payment to join the waitlist · we confirm fit and timing with you.

Submit your interest

Format for Philippines: 0917 123 4567