ely
Day and night, from approved facts
- Answers routine questions on your website overnight
- Sends guests to your booking page
- Writes up requests for the morning team
- Points urgent issues to your night contact
PRACTICAL GUIDE
Guests ask after the desk goes quiet. Today, website chat answers the routine questions from your approved facts, and your morning team picks up the rest with the details written down. Answering the phone is upcoming.

We arrive around 2 am. Is anything open for food?
Room service runs until 11 pm, but the lobby shop sells sandwiches and noodles all night. The front desk will be there when you arrive.
Approved dining and arrival details · scripted example
THE NIGHT SHIFT
Guests plan trips in the evening and arrive late. A small night team cannot answer every message and phone call while looking after the lobby.
The night auditor checks in a late arrival, answers the phone and watches the lobby. Website messages wait.
Most late callers do not leave a message. They book the next hotel that answers.
The day team opens a pile of messages with no context: who asked, what they were told, what is still open.
An urgent safety issue or a policy exception needs a person, fast. It must not wait in a queue with breakfast questions.
Decide which questions can be answered, which need a person in the morning, and which need a person now.
WHAT ARRIVES OVERNIGHT
Routine questions can be answered from approved facts. Requests and exceptions need a person. Emergencies follow your own procedure.
Website chat · 1:12 am
“We arrive around 2 am. Is anything open for food?”
The lobby shop sells sandwiches and noodles all night. Room service runs until 11 pm.
ely answersApproved dining details
Website chat · 11:50 pm
“What time is check-out? Can we leave bags after?”
Check-out is at noon. Reception can hold your bags for the day.
ely answersApproved check-out and luggage policy
Website chat · 12:40 am
“Do you have a room for two tomorrow night?”
Here is the booking page. Choose tomorrow’s date to see the rooms and rates.
ely answersBooking engine link
Website chat · 2:05 am
“Can we get a late check-out at 4 pm on Sunday?”
Late check-out depends on the next day’s bookings. I have passed your request to the morning team, and they will message you by 9 am.
Passed to your teamMorning team decides
Website chat · 3:30 am
“There is water leaking from the ceiling in room 208.”
Please call the front desk now on the number shown here. This needs a person straight away.
Passed to your teamUrgent issues go to your night contact
WHAT WORKS TONIGHT
Website chat is in the pilot rollout today. Phone answering is upcoming, and is planned to use the same facts and the same rules.
Check-out times, late food, parking and the booking link. ely answers on your website from the facts you approve, in the guest’s language, while your night team looks after the lobby.
WHAT OUR TEAM DOES
Your night team stays with the guests in front of them.
Website chat is in the pilot rollout. Messenger, Viber and WhatsApp come next.
A guest in room 314 · Saturday, 11:50 pm
What time is check-out tomorrow? Our flight is at 6 pm.
Check-out is at noon. Reception can hold your bags for the afternoon.
How long to the airport?
About 25 minutes by car. The front desk can book a taxi for you.
Approved check-out and arrival details · scripted example
Scripted conversation with illustrative details.
Requests that need a decision, such as a late check-out, a group rate or an exception, wait for the morning team with the guest’s details and exact words. The guest is told when to expect a reply, so nobody is left wondering.
WHAT OUR TEAM DOES
The day starts with answers to send, not messages to decode.
Part of website chat, in the pilot rollout.
The guest’s last message“Can we get a late check-out at 4 pm on Sunday?”
What ely already saidThat the morning team will check Sunday’s bookings and reply by 9 am.
Check Sunday arrivals and reply by 9 am.
Illustrative handoff. Names and details are examples.
What came in overnight?
Twenty-three chats after 10 pm. Most were check-out and food questions. Two requests are waiting for you.
Waiting for the morning team
Website chat log, 10 pm to 7 am · illustrative
Illustrative report with example figures.
Some messages cannot wait for morning. Your hotel names the contact for urgent issues, and ely points the guest to that person straight away. ely does not judge emergencies or replace your safety procedures.
WHAT OUR TEAM DOES
Routine questions get answers. Urgent ones get a person.
Part of website chat, in the pilot rollout. Your safety procedures stay in charge.
A guest in room 208 · Wednesday, 3:30 am
There is water leaking from the ceiling in our room, 208.
I am sorry. This needs a person now. Please call the front desk on 0917 000 0000.
Calling now.
I have also sent your room number to the night manager.
Urgent rule · night contact named by the hotel · scripted example
Scripted conversation with illustrative details.
Scripted examples. The hotel, guests, numbers and answers are illustrative, not a customer’s.
WHO DOES WHAT
Agree the rules once. ely follows them every night.
Day and night, from approved facts
Sets it up and keeps it working
A small, clear part
YOUR OPTIONS
Rolling out to 100+ businesses this Q4. Voicemail, staff overflow and a human answering service are still options for the phone; we help you choose.
Overnight answers on your website, with requests passed to the morning team.
See howGuests book on your own website at night, at your rate. Included in every package.
See howA plain summary of what came in overnight and what is still open.
See howLOKAL’S RECORD · THE TEAM BEHIND ely
ely is made by LOKAL, a marketing company working with hospitality businesses since 2017, in the Philippines, Australia, the United States and New Zealand. The results below are LOKAL’s, not the ely pilot’s.
Case study · six months · Hospitality Innovators, Inc.
Hotel group · 16+ properties · Philippines
“Attentive, professional, and dedicated. LOKAL's guidance and effective marketing strategies made a real difference to our business performance.”
Paolo Luis Francisco · Managing Partner, 3 AM Hospitality Consultancy · Verified Google review
BEFORE YOU START
Not yet. Voice is upcoming. Today ely answers on your website chat overnight. For the phone, voicemail, staff overflow or a human answering service are still the options.
ely tells the guest when to expect a reply and writes the request up for your morning team, with the guest’s details and exact words.
Your hotel names the contact for urgent issues, and ely points the guest there straight away. ely does not make emergency judgements or replace your procedures.
Yes. ely sends them to your booking page on your own website, where they book at your rate. Your front desk confirms the room.
58+ languages supported. ely replies in the language the guest writes in.
JOIN THE PILOT ROLLOUT
Submit your interest now and we’ll schedule a call to see if ely is a good fit for your hotel.
Start with your work email and add four details. We’ll schedule a call to see if ely fits.
No payment to join the waitlist · we confirm fit and timing with you.
We’ll be in touch to talk through your property’s scope, trial terms, website options and timing — by email, or the mobile you gave us, whichever reaches you faster. There’s nothing else to do.
While you wait, here’s the kind of question ely answers.