ely
Day and night, from approved facts
- Answers guests from approved facts only
- Keeps staff-only details out of guest answers
- Spots questions the facts do not cover
- Flags facts that disagree with each other
Explore ely Hotel knowledge for guest answers
PILOT ROLLOUT
Good answers start with your hotel’s facts.
Rooms, policies, dining and arrival details, written down once and approved by you. ely uses them to answer guests on your website and your staff in private. When a fact is missing or two sources disagree, a person decides.
- One approved source for every guest answer
- Guest facts and staff-only details kept apart
- Missing or conflicting facts go to a person
Your Inn SiargaoA guest planning a trip · Wednesday, 8:22 pm
- Guest:
Can we bring our small dog? She is 6 kg.
- ely:
Yes. Dogs under 10 kg are welcome in the Garden Rooms, with a one-off cleaning fee. Please tell us when you book.
Pet policy · approved by the manager
THE PROBLEM
Your hotel’s facts live in five places. Guests get five answers.
The website says one check-in time, the OTA listing says another, and the night shift remembers a third. Any AI that reads all of them will repeat the mistake.
Old pages keep answering
The 2023 promo page still lists the old breakfast hours. Guests find it, and the front desk explains at check-in.
The real answer is in someone’s head
Only the manager knows the pet rule, and only the night shift knows where late arrivals park.
Private notes are mixed with public facts
Staff notes, supplier rates and ad spend sit beside the guest information. None of it should reach a guest.
Nobody owns the update
Rates and hours change, but no one is responsible for changing every page, listing and reply that mentions them.
ely keeps one approved set of facts, with an owner for each, and uses only what each person is allowed to see.
WHAT IT COVERS
The facts behind the questions guests ask.
Each answer comes from a fact your team approved. Where there is no approved fact, ely does not invent one.
Before booking · 8:22 pm
“Can we bring our small dog?”
Dogs under 10 kg are welcome in the Garden Rooms, with a one-off cleaning fee. Please mention your dog when you book.
ely answersPet policy · approved by the manager
Arrival day · 6:50 am
“Our ferry lands at 7. Can we leave our bags before check-in?”
Yes. Reception can hold your bags from 7 am. Rooms are ready from 2 pm; an earlier room needs the team’s confirmation.
ely answersArrival and luggage policy
Before booking · 4:30 pm
“Do you rent surfboards, and is there a lesson for beginners?”
Boards are for rent at the front desk by the day. Beginner lessons are run by a partner school; the desk books them for you.
ely answersActivities sheet · approved
Before booking · 9:05 pm
“Is the rooftop bar open to people who are not staying?”
I do not have an approved answer for that yet. I have asked our team, and they will reply by message.
Passed to your teamNo approved fact · sent to the manager
Group enquiry · 11:10 am
“Can you hold six rooms for a wedding without a deposit?”
Holds and deposits for groups are decided by our sales team. I have passed your dates and room count to them.
Passed to your teamGroup terms stay with sales
HOW IT WORKS
One set of facts. The right answer for each person.
The same approved facts feed your website chat, your website pages and the answers your staff get in private. Each person sees only what they are allowed to.
01 / Guests get the approved answer
The same answer on the website, in the chat and at the desk.
Our team writes up your rooms, rates, policies, dining, transport and activities, and you approve each fact. Website chat answers from that set and nothing else, so a guest hears the same thing online as they do at reception.
WHAT OUR TEAM DOES
- Your existing website, listings and staff notes gathered
- Each fact written up with an owner on your team
- You approve before ely uses anything
Guests stop getting three versions of the same rule.
Hotel knowledge is the shared foundation of Chat and Insights, both in the pilot rollout. Chat starts on your website. Messenger, Viber and WhatsApp come next.
Your Inn SiargaoWebsite chat
A guest arriving by ferry · Saturday, 6:50 am
- Guest:
Our ferry lands at 7. Can we leave our bags before check-in?
- elyely:
Yes. Reception holds bags from 7 am. Rooms are ready from 2 pm.
- Guest:
Any chance of the room earlier?
- elyely:
An early room depends on the night’s departures. I have told reception your arrival time, and they will confirm when you arrive.
Arrival and luggage policy · approved
Scripted conversation with an illustrative policy.
02 / Gaps go to a person
Missing or conflicting? ely asks instead of guessing.
When a guest asks something your facts do not cover, or two sources disagree, ely holds the answer and tells the right person. Once you approve an answer, it becomes a fact ely can use the next time.
WHAT OUR TEAM DOES
- Every gap and conflict listed each week
- An answer drafted for you to approve
- Old pages and listings corrected to match
Each new question makes the next answer better.
Part of Chat, in the pilot rollout. A person approves every new fact.
No approved answer yetWebsite chat · 9:05 pm
For your team- Question
- Is the rooftop bar open to non-guests?
- Found
- No approved fact. An old event page says “guests only”.
- Owner
- Food and beverage manager
- Guest
- Contact collected for a reply
The guest’s last message“Is the rooftop bar open to people who are not staying?”
What ely already saidThat it does not have an approved answer yet and our team will reply.
Approve an answer. ely uses it from then on.
Illustrative card. Your team approves the answer before ely uses it.
03 / Staff ask in private
Your team can ask too. Guests never see it.
Authorised staff can ask ely about the hotel and the business in plain words: what the group policy says, what guests asked this week, which facts are out of date. Staff-only details such as supplier rates, ad spend and internal notes stay in that private view.
WHAT OUR TEAM DOES
- Access set up for the people you name
- Staff-only information marked and kept apart
- Business reports explained on a monthly call
New staff find the answer without asking the manager.
Insights is in the pilot rollout, for authorised staff only.
elyFor your team · authorised staff only
- You:
Which guest questions could ely not answer this month?
- elyely:
Four questions had no approved fact. Two came up more than once: the rooftop bar for non-guests and the late ferry pickup.
186approved facts
4gaps found
2conflicts fixed
Waiting for your approval
- Rooftop bar for non-guests
- Pickup for the last ferry
- Extra bed for a child
Approved facts and website chat log · illustrative
Illustrative report with example figures.
04 / Search and AI read it too
The same facts on your website, where Google and AI can read them.
Guests also ask Google and AI assistants about your hotel. Our team puts the approved facts on your website in plain, clear pages, so those services have an accurate source to read. Nothing staff-only goes public.
WHAT OUR TEAM DOES
- Policies, rooms and arrival pages written from the approved facts
- Google profile and listings checked against them
- AI answers about your hotel checked each month
Fewer wrong answers about your hotel, wherever guests ask.
Website and Visibility are in the pilot rollout.
A guest asks: Dog-friendly place to stay in Siargao near the surf?
The assistant answers: Your Inn Siargao welcomes small dogs:
- Dogs under 10 kg in the Garden Rooms
- Board rental and beginner lessons at the desk
- Bags held from 7 am for early ferries
The hotel’s website lists the pet policy and booking page.
Sources
- yourinn.phPet policy and Garden Rooms
Illustrative AI answer, not a real service. No AI service guarantees a mention.
Scripted examples. The hotel, policies, figures and answers are illustrative, not a customer’s.
WHO DOES WHAT
We write it up. You approve it. ely uses it.
You do not have to build a knowledge base yourself. Send us what you already have.
Our team
Sets it up and keeps it working
- Gathers your website, listings, menus and staff notes
- Writes each fact up and names its owner
- Turns new questions into facts for you to approve
- Corrects old pages and listings to match
You
A small, clear part
- Approve each fact before ely uses it
- Tell us when something changes
- Decide what is staff-only
- Answer the questions ely cannot
WHAT’S READY
One source of facts behind every service.
Rolling out to 100+ businesses this Q4. Hotel knowledge is set up as part of every package, not sold on its own.
Website chat
Guests get answers from your approved facts, in their language.
See howInsights
Authorised staff ask about the hotel and the business, in private.
See howYour hotel website
Policy, room and arrival pages written from the same facts.
See howVisibility
Google and AI answers about your hotel checked against the facts each month.
See how
LOKAL’S RECORD · THE TEAM BEHIND ely
ely is new. The team behind it is not.
ely is made by LOKAL, a marketing company working with hospitality businesses since 2017, in the Philippines, Australia, the United States and New Zealand. The results below are LOKAL’s, not the ely pilot’s.
Since 2017LOKAL marketing in PH, AU, US & NZ
Case study · six months · Hospitality Innovators, Inc.
Hotel group · 16+ properties · Philippines
- less wasted ad spend
- 41%
- lower cost per visitor
- 61%
- more clicks
- 46%
“Attentive, professional, and dedicated. LOKAL's guidance and effective marketing strategies made a real difference to our business performance.”
Paolo Luis Francisco · Managing Partner, 3 AM Hospitality Consultancy · Verified Google review
BEFORE YOU START
What hotels ask about their facts.
Do we have to write the knowledge base ourselves?
No. Send us your website, listings, menus and the notes your staff use. Our team writes the facts up, and you approve them.
What happens when a fact changes?
Tell us by message or on the call. We update the fact, and the chat and your website pages use the new version from then on.
Can guests see our private notes or reports?
No. Staff-only details, supplier rates, ad spend and business reports stay in the authorised staff view. They do not become guest answers.
What if two sources disagree?
ely holds the answer and asks the owner of that fact to decide. It does not pick one or guess.
Is this a separate product?
No. It is the foundation behind Chat and Insights, and our team sets it up as part of your package.
JOIN THE PILOT ROLLOUT
Give every guest the same right answer.
Submit your interest now and we’ll schedule a call to see if ely is a good fit for your hotel.
Start with your work email and add four details. We’ll schedule a call to see if ely fits.
No payment to join the waitlist · we confirm fit and timing with you.
Submit your interest
What happens next
We’ll be in touch to talk through your property’s scope, trial terms, website options and timing — by email, or the mobile you gave us, whichever reaches you faster. There’s nothing else to do.
While you wait, here’s the kind of question ely answers.