ely
Day and night, from approved facts
- Answers guests on your website from approved details
- Sends ready guests to your booking page
- Takes direct bookings with a secure payment link
- Passes inventory questions to your team
Explore ely Channel managers
PRACTICAL GUIDE
Keep your channel manager. Let your website win the direct booking.
A channel manager keeps rooms and rates in sync across the OTAs. ely is not one, and does not replace yours. ely answers guests on your own website and sends them to your booking page. Reception confirms the room; the PMS connection is upcoming.
- ely is not a channel manager
- It works beside the one you use
- Reception confirms rooms; PMS connection upcoming
Your Hotel MakatiA business traveller · Monday, 7:52 pm
- Guest:
Do you have an Executive King Tuesday to Thursday? I saw you on Booking.com.
- ely:
You can choose Tuesday to Thursday on our own booking page and book there. Reception confirms the room by email.
Booking page link · reception confirms availability
THE CHANNEL NOBODY MANAGES
Your channel manager runs the OTAs. Who runs your own website?
A channel manager is the traffic controller for every site that sells your rooms. It cannot answer a guest on your website, or make that website worth booking on.
The OTAs get all the care
Rates, photos and promos are perfect on every OTA. The hotel’s own website still shows last year’s rooms.
Double-booking makes everyone nervous
Any new tool that touches rooms feels risky, so the direct channel never gets set up properly.
“Is it free on Tuesday?” takes a person
Guests ask about dates in chat. Staff stop, check the system and reply by hand, often hours later.
Too many systems, no clear owner
PMS, channel manager, booking page, chat: nobody is sure which one holds the truth about a room.
Keep one system in charge of your inventory. ely works on the channel your channel manager cannot: guests on your own website.
WHERE THE LINE IS
What guests ask, and who answers.
ely answers from approved details. Anything that depends on live inventory goes to a person who can check your system.
Business trip · 7:52 pm
“Is the Executive King free from Tuesday to Thursday?”
You can choose Tuesday to Thursday on our booking page and book there. Reception confirms the room by email.
ely answersBooking page link · reception confirms the room
Comparing prices · 9:40 pm
“Why is the price different on Expedia?”
Other sites can show their own discounts or fees. Our booking page shows the hotel’s own rate for your dates, and you book directly with the hotel.
ely answersApproved rate wording
Before arrival · 11:20 pm
“Is parking included with the room?”
Yes. Guest parking is free in the basement; the entrance is on the side street.
ely answersApproved parking details
Conference booking · 10:15 am
“Can you hold eight rooms for our conference in May?”
I have passed your dates and room count to our sales team. They will check the rooms and send you a quote by email.
Passed to your teamSales team checks inventory and prepares the block
Existing booking · 6:30 am
“I booked on Agoda. Can I check in at 10 am?”
Early check-in depends on the room being ready. I have passed your booking name and arrival time to reception.
Passed to your teamReception checks the room and replies
HOW THEY FIT
Two systems, two jobs. Here is where ely sits.
Your channel manager sends rooms and rates to Agoda, Booking.com and Expedia. ely works on your own website: the answers, the booking page and how guests find it.
01 / A guest asks about dates
An honest answer about dates, then the booking page.
ely does not guess at live availability. It answers what it knows from your approved details, in the guest’s language — 58+ languages supported — and sends the guest to your booking page for their dates.
WHAT OUR TEAM DOES
- Room types, inclusions and policies approved by you
- Every room answer linked to its booking page
- Answers about availability worded with your team
Fewer “is it free?” messages waiting for a person.
Website chat is in the pilot rollout. Messenger, Viber and WhatsApp come next.
Your Hotel MakatiWebsite chat
A business traveller · Monday, 7:52 pm
- Guest:
Do you have an Executive King Tuesday to Thursday? I saw you on Booking.com.
- elyely:
You can choose Tuesday to Thursday on our booking page and book there. Reception confirms the room by email.
- Guest:
Does it come with breakfast? My flight is late Thursday.
- elyely:
Breakfast is included, and Executive rooms have late check-out until 1 pm. You can ask reception about later.
Approved room details · reception confirms availability
Scripted conversation with illustrative details.
02 / The guest books direct
The booking lands on your website, not an OTA.
ely’s booking engine is included in every package. The guest books at your rate on your own website and pays through a secure link ely hosts; ely stores no card data. Reception confirms the room and records it in your own system, as with any direct booking today.
WHAT OUR TEAM DOES
- Booking page set up with your rooms and rates
- Booking notices sent to the people who confirm rooms
- Rates updated when you tell us
A direct booking, without changing how you manage inventory.
Booking engine: in the pilot rollout and included in every package. The PMS connection is upcoming.
Your Hotel Makati
- Dates
- Tue 10 – Thu 12 Mar
- Guests
- 1 adult
- Executive KingBreakfast · late check-out 1 pm₱13,800(selected)
- Deluxe QueenBreakfast · city view₱10,600
- Studio SuiteKitchenette · work desk₱17,200
Total at the property’s rate₱13,800
2 nights · secure payment link · reception confirms the room
Illustrative booking page and rates. Reception confirms each room.
03 / Inventory questions
Room blocks and changes go to a person who can check.
Group blocks, OTA booking changes and early check-ins depend on your inventory. ely collects the details and passes them to the right person on your team, who checks your system and replies.
WHAT OUR TEAM DOES
- Who receives which requests agreed with you
- The details your team needs collected first
- Handoffs reviewed so nothing waits too long
Your team gets a complete request, not a vague message.
Handoffs from website chat: in the pilot rollout.
Room block requestWebsite chat · 10:15 am
For your team- Who
- A conference organiser
- Dates
- Tue 12 – Thu 14 May
- Rooms
- 8 Deluxe Queen
- Needs
- Company invoice · meeting room
The guest’s last message“Can you hold eight rooms for our conference in May? We need one invoice for the company.”
What ely already saidOur sales team will check the rooms for those dates and send you a quote by email.
Check the block in your system, then reply with a quote.
Illustrative handoff. Names and details are examples.
Scripted examples. The hotel, rates, guests and requests are illustrative, not a customer’s.
WHO DOES WHAT
Your systems keep the inventory. ely works on the website.
Nothing about your channel manager changes.
Our team
Sets it up and keeps it working
- Sets up your website, booking page and chat
- Agrees with you who confirms what
- Plans any future connection with you before anything changes
- Reads the conversations and fixes wrong answers
You
A small, clear part
- Keep your channel manager and PMS
- Confirm each direct booking
- Record it in your own system for now
- Answer group and inventory requests
What works beside your channel manager today.
Rolling out to 100+ businesses this Q4. We confirm your scope, price and start date on a call.
Website chat
Approved answers for guests on your own website.
See howBooking engine
Direct bookings on your own website, confirmed by reception. Included in every package.
See howYour hotel website
Designed, built and kept current by our team.
See howVisibility
Your own website shown clearly beside the OTAs on Google and in AI answers.
See howInsights
How many guests reach your website and your booking page.
See how
LOKAL’S RECORD · THE TEAM BEHIND ely
ely is new. The team behind it is not.
ely is made by LOKAL, a marketing company working with hospitality businesses since 2017, in the Philippines, Australia, the United States and New Zealand. The results below are LOKAL’s, not the ely pilot’s.
Since 2017LOKAL marketing in PH, AU, US & NZ
Case study · six months · Hospitality Innovators, Inc.
Hotel group · 16+ properties · Philippines
- less wasted ad spend
- 41%
- lower cost per visitor
- 61%
- more clicks
- 46%
“Attentive, professional, and dedicated. LOKAL's guidance and effective marketing strategies made a real difference to our business performance.”
Paolo Luis Francisco · Managing Partner, 3 AM Hospitality Consultancy · Verified Google review
BEFORE YOU START
What hotels with a channel manager ask us.
Is ely a channel manager?
No. A channel manager keeps your rooms, rates and availability in sync across the OTAs. ely answers guests on your own website and takes direct bookings there.
Do we have to change our channel manager?
No. Keep the one you use. ely does not change your OTA rates or inventory.
Could ely cause a double booking?
ely does not change your inventory. Guests book on your website, and reception confirms each room and records it in your own system, the same way you handle any direct booking today.
Does ely connect to our PMS?
Not yet. The PMS connection is upcoming. Before anything connects, we agree the provider, the data and who owns what with your team.
So what does ely add?
The channel your channel manager cannot manage: your own website. ely answers guests there and sends them to your booking page, and our team works on how guests find it.
JOIN THE PILOT ROLLOUT
Your channels stay in sync. Your website starts winning.
Submit your interest now and we’ll schedule a call to see if ely is a good fit for your hotel.
Start with your work email and add four details. We’ll schedule a call to see if ely fits.
No payment to join the waitlist · we confirm fit and timing with you.
Submit your interest
What happens next
We’ll be in touch to talk through your property’s scope, trial terms, website options and timing — by email, or the mobile you gave us, whichever reaches you faster. There’s nothing else to do.
While you wait, here’s the kind of question ely answers.