Explore ely Hotel marketing campaign recommendations

PRACTICAL GUIDE

One offer. One audience. One page to book on.

A good hotel campaign does one job. Our team helps you choose the offer, the guests it is for and the page they book on, then makes the pieces and checks them with you. Any ad budget is agreed with you first.

  • A clear offer, for a clear audience
  • Every piece leads to your own booking page
  • Ad budgets agreed with you before anything runs
Hotel staff preparing flowers, fruit and picnic textiles for a seasonal guest experience
ely / Campaigns
Your Hotel IloiloA guest · Tuesday, 9:40 pm
  1. Guest:

    Does your festival weekend package include the parade-day breakfast?

  2. ely:

    Yes. Two nights, breakfast both days and late check-out on Sunday. Here is the package on our booking page.

Approved campaign terms · scripted example

WHY MOST PROMOS DON’T WORK

A discount is not a campaign.

Most hotel promotions are a percentage off, posted once, for everyone. They fill few rooms and teach guests to wait for the next sale.

  1. No reason to book now

    “10% off” is not a reason. A festival, a long weekend or a family package is.

  2. Everyone, so no one

    The same post for families, couples and business travellers. It speaks to none of them.

  3. The link goes to the homepage

    A guest clicks the offer and lands on the homepage. They cannot find the package, so they leave.

  4. It starts too late

    The festival is next week. Guests booked a month ago, somewhere that asked them earlier.

Our team plans each campaign early, with one offer, one audience and one page to book on.

WHAT GUESTS ASK ABOUT AN OFFER

The fine print, answered before they book.

Every approved offer becomes something ely can answer on your website. Exceptions go to your team with the details already collected.

  • Reading the offer · 9:40 pm

    “Does the package include breakfast on parade day?”

    Yes. Breakfast both mornings and late check-out on Sunday until 2 pm.

    ely answersApproved package terms

  • Before booking · 11:15 pm

    “Can I use the festival rate for three nights?”

    The package is for two nights. I have passed your request for a third night to the front office; they will reply with a rate.

    Passed to your teamFront office decides exceptions

  • Planning · 4:05 pm

    “How far is the hotel from the parade route?”

    About ten minutes on foot. The front desk shares the closed roads and the best viewing spots on arrival.

    ely answersApproved location details

  • From an ad · 8:20 pm

    “Is the package cheaper than on booking sites?”

    The festival package is only on our website: two nights, breakfast and late check-out. Here is the booking page.

    ely answersApproved campaign terms

  • Group enquiry · 2:30 pm

    “We are 12 friends. Can we book six rooms together?”

    Thank you. I have passed your group size and dates to the sales team so they can hold the rooms and send a quote.

    Passed to your teamSales team prepares the quote

  • After booking · 7:30 am

    “I booked the package. Can I check in early on Friday?”

    Check-in is from 2 pm. I have asked the front desk about early check-in for your booking; they will confirm by email.

    Passed to your teamFront desk confirms early check-in

HOW A CAMPAIGN COMES TOGETHER

Plan it early. Point it at one page. Check it after.

Our team plans and makes the campaign with you. You approve the offer, the channels and any budget.

01 / The brief

Start with the reason, not the discount.

Every campaign starts with one reason: a festival, a quiet midweek, a busy weekend, a question guests keep asking. Our team proposes the offer, who it is for and where they will book, with the reasoning. A busy weekend may need better arrival information, not a discount.

WHAT OUR TEAM DOES

  • Local events and your quiet and busy periods reviewed early
  • One offer, one audience, one destination page proposed
  • Offer terms and any ad budget agreed with you first

Every campaign has a job you can check.

Brand and Insights are in the pilot rollout. Our team plans each campaign with you.

elyFor your team · authorised staff only
  1. You:

    What should we do for the festival weekend?

  2. elyely:

    Rooms usually sell out, so no discount. I suggest a “Stay for the parade” package for couples and friends: two nights, breakfast and late check-out, on its own booking page.

1Offer
1Audience
1Booking page

The pieces

  1. Package page on your website
  2. Poster and three posts
  3. Your ad on your name, on a budget you agree

Plan prepared by our team · you approve

Illustrative campaign brief for authorised staff. You approve or change it.

elyFor your team · authorised staff only
  1. You:

    Our Tuesday to Thursday nights are quiet. What can we do?

  2. elyely:

    Remote workers ask about Wi-Fi and desks every week. I suggest a three-night “Work from Iloilo” stay with a desk room and laundry, for the remote-worker audience.

3Nights
11Wi-Fi questions
1Booking page

The pieces

  1. A work-stay page with desk rooms
  2. Two posts and an email draft
  3. Chat answers for Wi-Fi and laundry

Plan prepared by our team · illustrative figures

Illustrative campaign brief. Rate decisions stay with you.

02 / One page to book on

Every piece points to the same page.

The poster, the posts, the email and the ad all link to one page: the package on your own website, with the booking engine ready. When guests search your name during the campaign, your own ad can lead there too, on a budget you agree.

WHAT OUR TEAM DOES

  • A package page with the offer pre-selected
  • Each piece linked and checked before it goes out
  • Your ad on your name, on an agreed budget

Guests who want the offer can book it in a few taps.

Booking engine (included in every package) and Brand are in the pilot rollout.

Your Hotel Iloilo
  • Stay for the parade2 nights · breakfast · late check-out
    ₱9,800(selected)
  • Deluxe King, room onlySleeps 2 · city view
    ₱8,400
Total at the property’s rate₱9,800

Secure payment link · the hotel confirms the room

Illustrative booking page. ely hosts the payment link and stores no card data.

your hotel iloilo

Sponsoredyourhoteliloilo.ph

Your Hotel Iloilo | Stay for the Parade

Two nights, breakfast and late check-out. Only on our website.

Your campaign ad · leads to the package page

Your Hotel Iloiloyourhoteliloilo.ph

Your Hotel Iloilo | Official website

Sponsoredagoda.com

Your Hotel Iloilo | Best Price

Illustrative search. Google sets the ad order; you agree the budget.

03 / Answer the fine print

ely knows the terms. Your team handles exceptions.

Guests ask about what is included, the dates and the exceptions. ely answers from the approved terms on your website, in 58+ languages. A request outside the offer goes to your team with the details already collected.

WHAT OUR TEAM DOES

  • Offer terms added to ely before launch
  • Chat answers tested against the terms
  • Exceptions routed to the right person

No guessing about what the offer includes.

Website chat is in the pilot rollout. Messenger, Viber and WhatsApp come next.

Your Hotel IloiloWebsite chat

A guest · Tuesday, 11:15 pm

  1. Guest:

    Does the parade package include breakfast both days?

  2. elyely:

    Yes, both mornings, plus late check-out on Sunday until 2 pm.

  3. Guest:

    Can we add a third night at the same rate?

  4. elyely:

    The package is for two nights. I have asked the front office about a third night; they will reply by email.

Approved package terms · scripted example

Scripted conversation with illustrative details.

Extra night requestWebsite chat · 11:15 pm
For your team
Offer
Stay for the parade
Dates
Thu – Sun, 3 nights
Guests
2 adults
Contact
Email given
The guest’s last message“Can we add a third night at the same rate?”

What ely already saidThe package is for two nights; the front office will reply about a third night.

Reply with a rate for Thursday night.

Illustrative handover. Your front office decides the rate.

04 / Check the result

Judge it by its job.

After the campaign, ask ely how it did against the job it was given. Visits to the package page, chats about it and bookings are reported separately, with any ad spend against the budget you agreed. Then our team suggests what to repeat.

WHAT OUR TEAM DOES

  • Results reported against the campaign’s goal
  • Ad spend shown against the agreed budget
  • Lessons carried into the next plan

The next campaign starts smarter.

Insights is in the pilot rollout.

elyFor your team · authorised staff only
  1. You:

    How did the parade package do?

  2. elyely:

    The package page had 840 visits, mostly from your posts and your ad. 31 package bookings were made on your website. Ad spend stayed within the agreed budget.

840Page visits
31Package bookings
96%Of ad budget used

Booking engine and website data · illustrative figures

Illustrative report for authorised staff. Figures are examples.

Scripted examples. The hotel, package, rates and figures are illustrative, not a customer’s.

WHO DOES WHAT

We plan and make it. You own the offer.

Rates and offers are always your decision.

ely

Day and night, from approved facts

  • Answers questions about the offer on your website
  • Passes exceptions and group requests to your team
  • Reports visits, chats and bookings for the campaign

Our team

Sets it up and keeps it working

  • Proposes the reason, offer, audience and destination
  • Builds the package page and the booking link
  • Makes the poster, posts, email and ad in your style
  • Runs any ads on the budget you agree

You

A small, clear part

  • Approve the offer, terms and dates
  • Agree any ad budget
  • Confirm exceptions and group quotes

Start with what works now.

Rolling out to 100+ businesses this Q4. We confirm your scope, price and start date on a call.

  • Brand

    Campaign posters, posts, emails and your ad on your name, in your style.

    See how
  • Booking engine

    A package page guests book on, at your rate. Included in every package.

    See how
  • Your hotel website

    Campaign and package pages, built and kept current by our team.

    See how
  • Website chat

    Answers about each offer’s terms, and hands exceptions to your team.

    See how
  • Insights

    Visits, chats and bookings for each campaign, in plain language.

    See how
  • Visibility

    Monthly checks on Google and AI answers, then the fixes.

    See how

Coming next

UPCOMING
  • Campaign suggestions from elyely spots the next opportunity and drafts the plan for you to review.
  • Automated schedulingApproved pieces scheduled to your connected channels, never before you approve.

LOKAL’S RECORD · THE TEAM BEHIND ely

ely is new. The team behind it is not.

ely is made by LOKAL, a marketing company working with hospitality businesses since 2017, in the Philippines, Australia, the United States and New Zealand. The results below are LOKAL’s, not the ely pilot’s.

Since 2017LOKAL marketing in PH, AU, US & NZ

Case study · six months · Hospitality Innovators, Inc.

Hotel group · 16+ properties · Philippines

less wasted ad spend
41%
lower cost per visitor
61%
more clicks
46%

“Attentive, professional, and dedicated. LOKAL's guidance and effective marketing strategies made a real difference to our business performance.”

Paolo Luis Francisco · Managing Partner, 3 AM Hospitality Consultancy · Verified Google review

BEFORE YOU START

What hotel owners ask about campaigns.

Do you decide our room rates?

No. You set rates and offers. We help you choose what to promote, to whom and where it leads. Nothing changes your prices automatically.

Does every campaign need a discount?

No. A busy festival weekend may need a package or better arrival information, not a lower price. A quiet midweek may need a new audience.

Who pays for ads?

You do, directly, on a budget you agree with us before anything runs. We report spend against that budget.

How early should we plan?

For a festival or holiday, about a month before guests start booking. Our team keeps a calendar of your local events and quiet periods.

Do you send the campaign for us?

Our team publishes the approved pieces with you. Automated scheduling to connected channels is upcoming; nothing goes out before you approve it.

How much does it cost?

It depends on your hotel and how many campaigns you run. Join the waitlist and we will give you a price on the call.

JOIN THE PILOT ROLLOUT

What is your next reason to book?

Submit your interest now and we’ll schedule a call to see if ely is a good fit for your hotel.

Start with your work email and add four details. We’ll schedule a call to see if ely fits.

No payment to join the waitlist · we confirm fit and timing with you.

Submit your interest

Format for Philippines: 0917 123 4567